Michael Hoffman

Own It! Igniting the Customer Service Experience

Teaching People to Own Their Attitudes & Become a Master of Situational Influence

“Success… is NOT genetic! …They’ll never find it on your DNA. Success takes A COMMITMENT to excellence on a skill level… On Purpose!”

These are the battle cries from Michael Hoffman. He is the creator of the “Secrets of the 1%er’s” program series that has tapped into what the best of the best do and say to be the best and to become people of influence. He believes that 1%er’s, …the best of the best… are always growing and always ready to sharpen the skills sets necessary for success.

Michael has been igniting Fortune 500 organizations with his seminars, workshops, and keynotes for over 20 years. His keynote presentations are an opener for the culture-changing programs that help equip employees to be people of influence and agents of progress. His expertise in what to say and do to have situational influence has impacted greater sales, stronger teams and a greater customer experience that generates customer loyalty.

Michael provides tools & processes that create a better culture internally, enhancing skill-sets, and providing individuals the knowledge to be a person of influence. Michael delivers his high-content presentations in a dynamic and VERY humorous way.

  • OWN IT! Igniting a Front-Line, Customer-Experience Culture
  • OWN IT! FOR LEADERS: How to Lead & Ignite Your Team to OWN the Customer Experience
  • OWN IT! SALES: How OWNing the Conversation Can Result in More Sales and Long-Term Customer Loyalty

“This man is truly remarkable. We have worked with many speakers/trainers/consultants and Michael [Hoffman] is by far the most accommodating and enthusiastic collaborator out there! Need Sales Training? Just watch your team fly after working with Michael. Need a Motivational Speaker? Your audience will be hugging each other with excitement! (We’re not kidding) Need Leadership Coaching? Michael can give leaders the wake up call they just might need. Overall, participants in Michael’s sessions walk away not just pumped, but with tools and tips to go forth and succeed! I know this was written like ad copy, but I seriously would work with Michael on any project, any time. He delivers.”

– Vice President, Foresight Corporate Communications (Planning on behalf of Bank of Montreal)


“I can assure you he was fantastic. Incredibly high energy, funny, relevant, quick to adapt to our changing agenda and needs and overall the perfect individual to kick off the first day of our sales meeting. Please thank Michael for another great job!!!”

– Thrivent Financial


“Great session! I found that the concepts Michael shared were closely aligned with components of our coaching strategies module. Great, practical ideas that will be relatively easy to implement!”

– Lending Protection Manager, Numerica Credit Union

Michael’s Client List Includes…

  • Aflac
  • Alltel
  • Bank of Montreal
  • Comcast
  • Ernst & Young
  • Foresight Communication
  • General Chemical
  • IBM
  • Numerica Credit Union
  • Palmetto Trust Florida Credit Union
  • Qwest/Century Link
  • Thrivent
Travels From:  Texas
City: Dallas
$10,001 to $15,000


Michael Hoffman is President of Igniting Performance. A Dallas-based company that specializes in the skills of sales, customer loyalty and leadership. Over the last 20 plus years, Michael has delivered professional speaking engagements and customized training to organizations across this country and abroad.

With a highly interactive style, Michael’s unique delivery cements his expertise in the minds of his attendees to ignite the tactics and techniques necessary to OWN their jobs “on purpose” with an attitude of OWN IT-ship and professionalism. Michael uses his rich background to drive home his message that business is and will always be about “people”. “How we approach our customers both internal and external will set us apart from all our competition.”

Effective training combines the right informational tools with the right amount of motivation. Motivation alone is fleeting, but the right tools with-out motivation are lifeless… He provides both – therefore, getting results that matter. His highly contagious passion for business has earned him the loyalty of many repeat customers such as Bank of Montreal, Aflac, ALLTEL, KRLD Radio, Erricson, SYSCO Foods, Dryers Grand Ice Cream, Comcast, and many, many more.

Professional Speaker to the world, Husband to the Perfect One, Fatherman to the Fabulous Four, Papa to the Amazing Grand Trio and lover of the laugh!… Ok… and eater of the doughnut.

He, his wife of 35 years, and the revolving residence of his ever-growing family reside in Carrollton, Texas


ABOUT: There are no great organizations. There are only organizations with great people.

DESCRIPTION: Every human interaction provides a tremendous opportunity to impact, influence – even ignite – a relationship. That’s because every time we interact with others, we walk away with either positive emotions or negative ones. For an organization, how customers perceive your brand is directly related to how they feel about their interactions with your team.

Emotions are at the very core of the customer experience, and it’s the things your people say and do during every interaction that will determine your organization’s ability to build loyalty and a customer experience culture. This makes it critical for everyone in your organization to OWN the interactions they have with your customers.

Keynote speaker and customer experience expert, Michael Hoffman, equips people with the tools and skills needed to transform every interaction into an experience that will make your customers want to tell all their friends – live, and on social media, “I love those guys!”

KEY TAKE-AWAYS – Through humor, stories and interactive exercises, attendees of Michael’s OWN IT! Experience program will learn:

  •  Why ownership creates a better company culture and stronger teams
  • Why ownership creates a better company culture and stronger teams
  • Why accountability is the key to delivering amazing customer service
  • Game-changing communication skills for interacting with customers and building loyalty
  • How to own your interactions even in the toughest situations
  • How to leave the victim mentality behind and be a part of the success and change!

AUDIENCE: Front-line staff
FORMAT: Keynote; Workshop; Full-Day Training (can also be customized for online delivery)

ABOUT: Creating, igniting and equipping a culture of people who own their customer interactions.

DESCRIPTION: Creating, igniting and equipping a culture of people who own their customer interactions is a complex process. Leaders must first expose their people to the ideas and skills of true ownership, then help them apply these skills in their daily interactions.

That’s where managers and leaders must OWN their influence. Leaders who say and do the right things are best able to build loyalty and ownership in their people. Every conversation is an opportunity to uncover the best in your employees, and Michael teaches leaders how to lead those conversations in order to get the most from your team.
Leading a culture of OWNership is not a character trait. They’ll never find “coach” or “influencer” on your DNA!

But in his dynamic presentation and interactive workshops, customer-experience expert Michael Hoffman helps leaders implement the strategy and language of OWNership. Michael teaches the skill sets critical for leaders in creating strong teams and employees that OWN their positions and customer interactions.


  • How to create a culture of strong teams and individual OWNERSHIP at the same time
  • How to create a culture of strong teams and individual OWNERSHIP at the same time
  • How to OWN the one skill that propels leaders to true influence
  • How to ignite the communication skills that have real impact on your team
  • The difference between leadership and management and how to put it into practice
  • How to develop confidence and competence as a leader

AUDIENCE: Executives, senior leaders, managers
FORMAT: Keynote; Workshop; Full-Day Training (can also be customized for online delivery)

ABOUT: Creating, igniting and equipping a culture of people who own their customer interactions.

DESCRIPTION: Very few sales careers are made by a sales person’s pheromones! They are made by what the salesperson says and does to build value. OWN IT – Sales is a program that ignites and equips sales people for owning the number one value building activity; the customer experience.

What is said and done while interacting with potential customers can make or break a career. Customer experience expert Michael Hoffman, through humor, tactical interactions and practical skills ignites and equips salespeople to OWN those experiences more effectively and be people of real influence and value.

Turn your sales team into a customer-experience machine of sales and loyalty.


  • How to ignite the #1 skill of the top sales people: Building Value
  • How to recognize the power phrases from your customers and how to use them
  • How to master the tornadoes of sales to stay on top
  • How to OWN the process that leads to more sales
  • How to create more loyalty and referral business
  • How to uncover the secrets of the “best of the best” in the profession

AUDIENCE: Sales leaders/managers
FORMAT: Keynote; Workshop; Full-Day Training (can also be customized for online delivery)

Areas of expertise

  • High Content/High Entertainment
  • Building Value
  • Becoming a Person of Influence
  • Delivering Better Results
  • Service on Unbelievable Levels
  • Secrets from the 1%ers
  • Building a Culture of Success
  • Communication


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