Patrick Schwerdtfeger

Thought Leader | Big Data Expert | Global Speaker | Business Futurist

Think Bigger! Are you ready for tomorrow’s competitive landscape?

Patrick Schwerdtfeger is a leading authority on global business trends including ‘big data’, demographic forecasting and the social media revolution.

He has lectured at numerous academic institutions including Purdue and Stanford Universities, and is the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley). Patrick is a regular speaker for Bloomberg TV and has spoken about business trends, technology and digital marketing at hundreds of conferences and business events around the world.

Patrick is a catalyst for disruptive innovation and strategic thinking. His dynamic speaking style engages your audience and will leave them feeling energized and inspired.

  • Monetizing Big Data: Leveraging Predictive Analytics and Business Intelligence
  • Social Media Victories: Real Businesses, Real Campaigns, Real Results
  • Global Business Trends: How to Predict the Future
  • Think Bigger! How to Dominate Tomorrow’s Economy

Patrick Schwerdtfeger is the most mesmerizing speaker I’ve ever encountered. His uncanny talent to explain complex business concepts utilizing digital social media in such a simple, easy to understand format is impressive. Patrick is genuine and fun!
Betty Tam, MetLife Financial Services

Patrick’s presentation regarding leveraging social media with our broker advisory council was outstanding. He is very professional, provided useful and valuable points and examples that can be quickly applied to today’s business environment. Working with social media can be overwhelming for some and Patrick had a way of demonstrating how easy it can be and what possible results can be had when his techniques are applied. Our senior executives were very engaged and have asked Patrick to speak to our corporate marketing team.
Kate Moher, National VP of Broker Strategy, United Healthcare

Patrick is simply amazing. He has significantly elevated the quality of a monthly meetup networking group that I have been attending since January 2009. We routinely have 50+ members and this group provides a forum for us to network and build relationships. Speakers are consistently good, and Patrick recently added a great new feature—a social media moment. He’s the expert and is great about sharing his knowledge; he is helping all of us learn to use this channel to monetize our businesses. I am also working my way through his book, Webify Your Business. This book is brilliant. Short, succinct chapters with action items at the end of each chapter. I refer my clients and colleagues to this book and tell them that if they work through this, they will understand how to leverage electronic delivery to grow their businesses.
Janet Peishel, Business Coach

A Partial List of Patrick’s Clients

  • Oracle
  • Verisae
  • Bank of America
  • Marriott
  • Blackberry
  • Time Warner Cable
  • Blue Shield of California
  • United Healthcare
  • Trek
  • Bloomberg
  • Epicor
  • BMC Software
Travels From:  California
City: Walnut Creek
$10,001 to $15,000


Patrick Schwerdtfeger (@schwerdtfeger on Twitter) is a leading authority on global business trends including demographics, ‘big data’ and the social media revolution. He is a keynote speaker who has headlined events for Bloomberg TV, Marriott, Bank of America, Trek Bicycles, Comcast Cable, Research in Motion (BlackBerry), Time Warner Cable and United Healthcare among many others, as well as hundreds of industry conferences and conventions around the world. His programs focus on business trends, shifting demographics and innovative online marketing strategies.

Patrick also spoke about “Learned Intuition” at the TEDx Sacramento events in 2012 and 2013.

Patrick is the author of the award-winning book, Marketing Shortcuts for the Self-Employed (2011, Wiley) as well as Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century(2008). He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Reader’s Digest, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.

Patrick was invited to cover ‘Global Mega Trends’ at the 18th annual GCC eGovernment & eServices Conference in Dubai (May, 2012) and has spoken in the Middle East four times since then. He has also contributed to business events across the United States and Canada as well as destinations in Mexico, the Caribbean, South America, Europe and Asia. He is best known for his keynotes about the social media revolution and global business trends, and their impact on consumer behavior and market leadership. Patrick’s strategic perspectives make his programs inspiring and thought-provoking for attendees.

Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies that people can implement immediately and see results quickly. His programs consistently receive enthusiastic reviews and leave attendees burning to put their new ideas and strategies to work.

Patrick’s expertise encompasses modern business trends, marketing and communication strategies. The convergence of these explain the focus his books have on small business marketing and social media, but today’s mega trends directly impact communication channels for large corporations and governments as well.

Patrick was born in Vancouver, Canada, and received his Bachelor of Commerce in Marketing and Finance from Carleton University in Ottawa (1993). At the age of 27, he discovered he was an American citizen and moved to Los Angeles just six days after receiving his first American passport. Patrick now resides in the San Francisco Bay Area.


Monetizing Big Data is the most powerful and energizing big data keynote available. It’s perfect for an opening or closing general session. What are the prevailing trends? Where is the technology going? And how are businesses leveraging it today? Patrick’s engaging speaking style combined with a string of fascinating and entertaining case histories guarantee a dynamic session. This program has garnered top reviews from private equity managers and business owners to C-level executives and IT professionals. Patrick will inspire your attendees and leave them with cutting-edge ideas they can implement within their own organizations.

Monetizing Big Data: Program Take-Aways
1. Understand the underlying technology trends and where they are heading
2. Identify the 3 primary opportunities: optimization, prediction & security
3. Hear case histories of businesses who are leveraging big data technologies

The vast majority of business professionals spending time on Facebook and Twitter are just wasting time. For the most part, they’re using unfocused and ineffective tactics that do nothing to attract new clients. In the meanwhile, a few are using simple but powerful strategies to explode their businesses virtually overnight. Patrick is passionate about finding these little-known tricks – those juicy secrets – that transform social media from a relentless time waster to a reliable business builder.

Social Media Victories: Program Take-Aways

1. See how different companies are using Twitter to find new customers.
2. Leverage the biggest opportunity on Facebook to build your business.
3. Discover powerful tricks to get more views for your YouTube videos.

Business and geopolitical mega trends are converging and overlapping, bringing implications in every aspect of life and business, and Patrick is well-known for his ability to break down complex subjects into accessible and understandable language. With his dynamic and engaging speaking style, Patrick’s mega trends (including Big Data) keynote is perfect as a high-level strategic and inspirational closing session for your upcoming event. Some of the primary mega trends include changing demographic profiles, the globalization of everything, increasingly empowered and connected citizens, accelerating technological advancements, resource depletion and global warming, unprecedented monetary and currency manipulation, and increasing leverage in business and finance.

Global Business Trends: Program Take-Aways

1. Understand that global mega trends are reshaping our world.
2. Discover emerging opportunities driven by global mega trends.
3. Learn how other businesses have capitalized on these mega trends.

Thinking BIG is the fastest path to success. Not just thinking a little bigger but thinking WAY bigger, because a fascinating domino effect begins when you embrace huge goals. For starters, you tend to encounter far less competition because everyone else is too busy chasing “realistic” goals! Secondly, a positive mental attitude not only improves your own performance but also the performances of everyone around you. And finally, your visionary focus will inspire countless others along the way. These are all great reasons to set blatantly audacious goals and stroll unimpeded towards them. This motivational keynote will enlighten your attendees with fascinating research, energize them with inspiring case histories, and empower them with simple, actionable steps.

Think Bigger: Program Take-Aways

1. Discover the domino effect that starts when you think WAY bigger!
2. Achieve ambitious goals easier with a “top-down” approach.
3. Embrace learned intuition as the path to cultivate greatness.

Areas of expertise

  • Big Data
  • Social Media
  • Business Trends
  • Think Bigger
© 2021 Ro Morrison & Assoc.