Apply Your Natural Strengths of Persuasion
Fascination is an intense emotional focus. When customers are fascinated by you and your message, they’re more likely to trust, believe and respect you.
When audiences are fascinated by a speaker, they are more likely to learn from her, remember her, and create meaningful change as a result.
From the moment she steps onstage, Sally Hogshead captivates the audience. A new inductee of the Speaker Hall of Fame, Sally has quickly gained a reputation for blending proprietary research with sharp insight and wit. She takes audiences on a journey inside the human brain, exploring neurology, communication, performance, and the future of personal branding.
As the only keynote speaker and author on the topic of fascination, Sally Hogshead instantly captivates her audience. Her company has created the first scientifically based personality brand evaluation, based on the brain’s hardwired patterns.
Sally’s company, Fascinate, Inc., has tested over 300,000 people to understand how individuals use their natural Advantages to become more persuasive.
In 2012, leading companies such as Cisco, Intuit, GE, Intel, Qualcomm, and New York Life have chosen Sally as their premier opening keynote. Internationally-acclaimed events such as Million Dollar Round Table, National Speakers Association, and International Association of Speakers Bureaus have invited Sally to inspire their audiences from the main stage.
How to Fascinate: From First Impressions to Lasting Value
We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus.
Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary.
Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued.
When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave.
Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:
- Identify their personality’s top advantage
- Make stronger first impressions
- More quickly earn respect and trust
- Increase value among co-workers
This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.
When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored.
In a competitive market, the most fascinating option always wins. How will your participants compete, and win?
Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors.
Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.
Optional interactive exercise (for keynote 60 minutes or more)
THE 9-SECOND FASCINATION STATEMENT: How to Introduce Yourself with Value
Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, we’re actually damaging our personal brand.
Why? Because too few people realize how to immediately communicate their value.
In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction.
By the end of this session, every participant in the room will have created their own 9-second “elevator pitch” to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.
Create better teams, happier customers, and a smarter company
When you recognize an employee’s unique Advantages, they give you more of their best. The Team Advantage helps you recognize each employee’s key personality Advantage.
Our Team Advantage package is an exciting and effective way to see the Fascinate system in action. We analyze the scores of your group, and create a “Heat Map” matrix showing how the individual personalities combine into a whole.
Our Heat Map analysis is a terrific booster for conferences, off-sites, or training meetings. This is a whole new way to understand and discuss your team’s core strengths and opportunities.
The experts at Fascinate, Inc. will do all the heavy-lifting of analyzing your group’s overall traits, based our experience with hundreds of other companies. We’ve created Heat Maps for groups as small as 20 people, and as big as 4,000!
