Sally Hogshead

Discover How the World Sees You

Your Fascination Report Will Define Your Unique Advantage and How to Use It To Propel Your Career

Sally believes the greatest value you can add is to become more of yourself

Sally Hogshead is a Hall of Fame speaker, international author, and the world’s leading expert on fascination.

Over the past decade, Sally’s research has uncovered surprising trends. In today’s distracted world, people have a 9-second attention span. With only 9 seconds to communicate value, we must use our advantages to immediately break through.

Sally teaches how to break through the distraction and competition by creating moments of intense focus. When you fascinate a customer or employee, you create exciting moments of connection. Your listener is far more likely remember to and value you.

 Rather than measuring how you see the world, Sally measures how the world sees you.    

Few keynote speakers blend a research-based message with the high-energy delivery required to inspire big audiences. Sally is a 2012 recipient of the coveted CPAE award for lifetime achievement in speaking excellence.

– Fascinate: Apply Your Natural Strengths of Persuasion

– Professional Development, Sales & Leadership

– Marketing and Business Trends: 

THE 9-SECOND FASCINATION STATEMENT (for keynotes 60 minutes or more)

– Your Team Advantage: Create better teams, happier customers, and a smarter company

“Sally was tremendous. Her presentation was well received and I believe will help us make a difference in our efforts. Everyone, including those who came in with doubts, was very impressed. We hope that sales coaches and marketing program managers can continue to build on it and drive the message home with our team.”

– Mortgage Guaranty Insurance Corporation

“The Fascination Advantage is remarkably accurate, and has immediate applicability in terms of providing an actionable roadmap for team interactions! There are so many personality assessments out there, and this is the first and only one to give a clear road map of how others see you, to instantly know your blind spots, and work more effectively with others. I used this as an icebreaker at a recent all-hands meeting, and the energy was immediately moving around the room as everyone interacted on a whole new level.”

– Cisco, Inc.


“Outstanding… Sally’s insights into how to be fascinating and represent a fascinating product will pay dividends for many months and years to come. Our sales force walked out excited and with new ideas on how to do their jobs better.”

– Wall Street Journal

Sally’s Client List Includes…

  • Content Marketing
  • Cisco
  • GE
  • Human Business Works
  • Intel
  • Million Dollar Round Table
  • Mortgage Guaranty Insurance Corp.
  • National Speakers Association
  • New York Life
  • Qualcomm
  • Wall Street Journal
  • Wells Fargo
Travels From:  Florida
$30,001 and Up


Inspirational speaker, World-class branding expert and best-selling author Sally Hogshead, discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best.

A few findings in Sally’s research:

  • Your personality uses identifiable patterns of persuasion
  • When you fascinate customers, they’re more likely to trust and respect you
  • Fascinating brands can charge up to 4x more than commodity brands
  • Companies that fascinate employees have higher productivity
  • Women will spend more to be fascinating than they spend on food and clothes combined ($338/Month)

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was  one of the most awarded advertising copywriters right from start of career, including almost every major international advertising awards.

Her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation, has been translated into over 12 languages. The science of fascination is based on Hogshead’s decade of research with 300,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Her newest book, How the World Sees You is already a New York Times best seller as well as a Wall Street Journal best seller.


Apply Your Natural Strengths of Persuasion

Fascination is an intense emotional focus. When customers are fascinated by you and your message, they’re more likely to trust, believe and respect you.

When audiences are fascinated by a speaker, they are more likely to learn from her, remember her, and create meaningful change as a result.

From the moment she steps onstage, Sally Hogshead captivates the audience. A new inductee of the Speaker Hall of Fame, Sally has quickly gained a reputation for blending proprietary research with sharp insight and wit. She takes audiences on a journey inside the human brain, exploring neurology, communication, performance, and the future of personal branding.

As the only keynote speaker and author on the topic of fascination, Sally Hogshead instantly captivates her audience. Her company has created the first scientifically based personality brand evaluation, based on the brain’s hardwired patterns.

Sally’s company, Fascinate, Inc., has tested over 300,000 people to understand how individuals use their natural Advantages to become more persuasive.

In 2012, leading companies such as Cisco, Intuit, GE, Intel, Qualcomm, and New York Life have chosen Sally as their premier opening keynote. Internationally-acclaimed events such as Million Dollar Round Table, National Speakers Association, and International Association of Speakers Bureaus have invited Sally to inspire their audiences from the main stage.

How to Fascinate: From First Impressions to Lasting Value

We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus.

Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary.

Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued.

When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave.

Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:

  • Identify their personality’s top advantage
  • Make stronger first impressions
  • More quickly earn respect and trust
  • Increase value among co-workers

This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.

When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored.

In a competitive market, the most fascinating option always wins. How will your participants compete, and win?

Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors.

Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

Optional interactive exercise (for keynote 60 minutes or more)

THE 9-SECOND FASCINATION STATEMENT: How to Introduce Yourself with Value

Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, we’re actually damaging our personal brand.

Why? Because too few people realize how to immediately communicate their value.

In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction.

By the end of this session, every participant in the room will have created their own 9-second “elevator pitch” to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.

Create better teams, happier customers, and a smarter company

When you recognize an employee’s unique Advantages, they give you more of their best. The Team Advantage helps you recognize each employee’s key personality Advantage.

Our Team Advantage package is an exciting and effective way to see the Fascinate system in action. We analyze the scores of your group, and create a “Heat Map” matrix showing how the individual personalities combine into a whole.

Our Heat Map analysis is a terrific booster for conferences, off-sites, or training meetings. This is a whole new way to understand and discuss your team’s core strengths and opportunities.

The experts at Fascinate, Inc. will do all the heavy-lifting of analyzing your group’s overall traits, based our experience with hundreds of other companies. We’ve created Heat Maps for groups as small as 20 people, and as big as 4,000!

Areas of expertise

  • How the World Sees You
  • First Impressions to Lasting Value
  • The 49 Personality Archtypes
  • 7 Ways to Add Value
  • Learn How to Fascinate
  • Communicating to Others
  • Persuade & Influence
  • What Makes You Intensely Valuable to Others


© 2024 Ro Morrison & Assoc.