Sam Richter

Know More Relationships! Using Sales Intelligence To Get A Competitive Advantage

Teaching You New Ways to Build Powerful Meaningful Business Relationships

Sam Richter is an internationally recognized expert on sales intelligence and online reputation management.

You might think you know how to find information via the Web. Within minutes, however, you’ll realize that there’s an amazing secret world of hidden company, industry, and personal information available if you know where and how to look.

When you Know More! about prospects and clients you ensure relevancy with every sales call, every meeting, every time. With relevancy, you connect on a personal level, make the other person feel important, and achieve “permission” to ask meaningful, value-based questions. Most important, whrn you Know More! and show that you can solve real problems, you win and keep more business.

Through real-world examples, humor, success stories (and some failures), and via his unique interactive and fast-paced manner, Sam will guide you through the world of online information, how to find it and how to apply it to build meaningful prospect and client relationships.

Studies show that when you practice Sam’s unique brand of Sales Intelligence, you’ll close twice the amount of business as your competition!

– Know More! Relationships

– Know More! Prospecting

– Know More! Referrals

– Know More! Marketing

– Know More! Reputations

– Know More! Fund Raising

– Know More! Business Planning

– Know More! Job Interviews

– Think/Thank And Other Rules for a Purpose Driven Life

“Sam is one of those rare speakers who provides attendees with actionable intelligence. Out of all the respondents, the average score given for the Sam Richter presentation was a 9.74! Wow!!!! The Open Bar only received an 8.2. I have never seen a more consistent theme of responses … all of them made references and commitments based on actionable intelligence they gleaned from your session. We are in the business of meetings. We have all heard many outstanding speakers, but rarely (if ever) have I seen a speaker have a more comprehensive and consistent message impact a group of attendees.”

– Andy Smith
Senior Vice President-ESN, Experient

“Sam Richter’s program features some of the most eye-opening, mind-blowing information I have ever experienced in a high-content keynote.”

– Conference Attendee

“After attending Sam’s Know More! Training, we immediately used his methods to find information on a prospect and in our first meeting, when the prospect asked, ‘what did we know about him and his business?’ we rattled off an incredible amount of information, both professional and personal. It gave us a HUGE edge and lots of confidence.
The result: we landed a $4 million dollar account, with more to come. I’m incredibly excited because we just scratched the surface of utilizing what we learned from Sam and Know More! This intelligence gathering is one of the biggest revelations I’ve had in my 24 years in the business.”

 – Anthony J. Parr CFP®, Managing Director-Investments at a major brokerage firm

“Want a speaker, consultant, or coach who will make a difference in the growth of your business? Call Sam! I’d put Sam in the top ten, worldwide, of people who ‘get’ how to create genuinely value-based business relationships. His incredibly rich background and quick wit make him one of the finest business presenters I know.”

– Betsy Buckley, Founder, CEO of What Matters LLC

Sam’s Client List Includes…

  • Ameriprise
  • Allianz North America
  • AMP Financial Services
  • Blue Cross/Blue Shield
  • Brokers International
  • Forethought
  • Morgan Keegan
  • Morgan Stanley
  • National Speakers Association
  • UBS
  • US Bank
  • Wells Fargo
Travels From:  Minnesota
City: Minneapolis
$10,001 to $15,000


Motivational Speaker Sam Richter is one of the world’s foremost Sales Intelligence thought leaders and considered the “Modern Day Dale Carnegie.”  He is most known for his innovative and breakthrough uses of social media including LinkedIn, Twitter, and Facebook, combined with web-based resources such as search engines like Google to gather valuable intelligence and develop reputation management tools.

A foremost expert in Sales Intelligence, Sam is an internationally sought-after speaker and has been featured in hundreds of publications, television and radio programs.

Sam creates award-winning Technology, Sales, and Marketing programs for start-up companies and some of the world’s most famous brands.

Sam is founder and CEO of SBR Worldwide/Know More! and the Social Selling Institute. Through his Know More! business improvement program, Sam has trained leading organizations and entertained tens of thousands of persons around the world to rave reviews.

Sam’s an award-winning author and marketing / sales coach.  His best-seller, Take the Cold out of Cold Calling, was named the 2012 Sales Book of the Year.

His fast-paced and amazing ‘Know More!’ presentations are guaranteed to be one of the Highest-Content programs with the most take-home value you’ve ever experienced.

Some of Sam’s Numerous Accolades are…

  • Best of Show and Gold awards for his marketing work
  • WEBBY — multiple Awards
  • Gold Award — International Film Festival
  • Codie Award — the “Oscars” of the software industry
  • National Top 25 Most Influential Sales Leaders — InsideView, 2011, 2012
  • Forty Under 40 member — Business Journal
  • Entrepreneur of the Year Finalist  — Inc. Magazine


Know more than you ever thought you could about your prospects, clients, and competition.

Business and sales is all about personal relationships. When you know more about your prospects and clients, you’re better able to relate on a personal level, build more meaningful connections, identify triggering events, tailor offerings, and ensure relevancy.

This interactive presentation has a huge “WOW” factor – Learn how to use Google in ways you never thought possible. Discover the “Invisible Web” for finding inside information on companies, industries, and people via social networks.

In this dynamic presentation, your advisors will discover…

Web Search Secrets

Find qualified leads, create lists, uncover opportunities, and understand decision-makers.

Social Networks and ‘Hidden’ Websites

Get tips and tricks to learn what is important to your prospects and clients on a personal level to help you close MORE business MORE quickly.

How to Create Lasting Impressions

Learn how to use information with any prospect to build deeper relationships with any client and completely differentiate yourself from your competition.

For sales professionals but with a greater focus on creating prospect lead lists that meet specific criteria, and then a process for quickly finding information on the identified prospects to ensure relevancy during sales calls.

For persons who generate a majority of their business via referrals (e.g., financial advisors) with a focus on using web resources to identify best prospects and converting them to clients.

For marketing and creative professionals who want to learn how to find information for more personalized and relevant communications.

For non-profit development executives who want to learn the inside secrets on finding and securing potential donors and grant opportunities.

For executives who want to learn how to effectively find information including competitive data for better business and strategic planning.

For those in career transition who want to learn how to ensure relevancy during a job interview, and how to make an incredible impression.

Your Personal Brand can Make or Break Your Business Brand

In today’s instant communication and social networking world, it’s easy to share opinions and others can share the same about you. Unfortunately, what you and others post online, text, and even email is not limited to private networks and friend groups. Rather, there’s a good chance that what you say online and what is said about you and your company is searchable, and archived, FOREVER! In “Know More! Reputations” you will learn…

  • What is a “personal brand,” why you already have one, how to enhance it, and how personal brands dramatically impact your company brand and reputation.
  • The dangers of sharing too much information, what can happen if you’re not careful, and how to respond if you don’t like what someone shares about you or your company.
  • Inside secrets on how to manage your online presence and Google rankings (for non-technical people) so when people search for information on you, that you control what they find.

This thought provoking and entertaining program will provide you very practical ideas you can immediately implement to improve your brand, and your personal and business reputation.

Does it ever seem like work is all-consuming and that your priorities are out of whack? Are you sometimes on edge with how you deal with others, or feel disappointed when family, colleagues, and friends don’t meet your expectations? In these challenging times, it’s easy to get frustrated and worry over things where you have no control. It doesn’t have to be that way.

In “Think/Thank” you’ll learn some easy-to-implement ideas that will help you put purpose and meaning back into your work, and your life. Unlike other motivational programs that ask you to make major changes, “Think/Thank” will show how simply re-framing your thoughts and implementing some practical tips can make a dramatic difference in how you view your world, and how you treat others. In addition, the concepts you learn can be shared with colleagues and even clients, helping them put into perspective what’s important.

These thought-provoking ideas told through humorous and poignant stories of success and failure will inspire you, and make an immediate impact in your professional and personal performance.

Areas of expertise

  • Web Search Secrets
  • Creating Lasting Impressions
  • Social Media
  • Client Acquisition
  • Building Relationships
  • Communication
  • Your Brand
  • Trust
  • What People Can Find on You
  • Internet Security
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