Sylvie Di Giusto

Speaker | Consultant | Image Consultant | Author

You Have 7 Seconds. Let’s Make Them Count!

Travels From:  New York
City: NYC


An executive branding & image expert using her multi-cultural background to work with leaders from around the world who place great importance in themselves and their reputation. With twenty years of corporate experience, a cutting-edge approach combined with a competitive mindset, and a passion for visualization Sylvie Di Giusto helps professionals and corporations to explore how people make up their minds very quickly about them, their leadership potential or their company, and either open the door for them or slam it shut.

Throughout her career, Sylvie has held senior positions, mainly within Human Resources, for organizations ranging from 10 to 100,000 employees. She has worked with every strata of management from CEOs to young executives, which made her familiar with the typical challenges that professionals and companies face in their workplace. Having spent all those years observing and influencing people’s career paths, she has witnessed how important the role of a professional image is in setting a person apart from the competition. She has learned it’s better to craft the way others are going to perceive you, rather than to sit back and hope it’s going to be in a great way.

When She is not working, she’s volunteering her time for the National Speakers Association. When she is not volunteering, she is spending time with her family exploring the extraordinary country of the United States, this amazing place she calls home.I have a multi-cultural background: Austrian by birth, French in my heart, Italian in my kitchen, German in my work ethic, and American by choice. My life is rich with unique experiences, not to mention the  joy of raising my two children in New York City together with my husband.

Sylvie has a multi-cultural background: Austrian by birth, French in her heart, Italian in her kitchen, German in her work ethic, and American by choice. Her life is rich with unique experiences, not to mention the  joy of raising her two children in New York City together with her husband.


A positive first impression ultimately boosts the bottom line of any career or business. It’s what captures clients, fosters trust, and makes people want to do business with you. This is particularly true for organizations that interact with customers face-to-face. Otherwise, your existing or potential clientele may see you, your products or services, and your entire company in a negative light.

Sylvie shows your audience how the way they are perceived by others becomes the perceived value of your products and services, and what impact it has on their own career, a customer decision making process, the outcome of a sales cycle, or the reputation of the organization they work for.

In her events she reveals the components of a professional “imprint”, which is the sum total of four factors: appearance, behavior, communication, and digital footprint. And, after the initial imprint has been established, how you need to sustain it over time.

Sylvie takes your participants on a informative, interactive and fun journey that will reveal how others perceive them and thus perceive the value of their abilities and their employer’s reputation.

She helps them to understand how people make up their minds very quickly about them, their leadership potential, their products or their organization, and either open the door for them or slam it shut.

Your Audience will:

  • Reflect on their own visual appearance, explore why people may perceive them as they do and understand why it’s crucial to make a positive first (and lasting) impression.
  • Understand that it is less about their age, gender, weight, or height. It’s all about accentuating the positives and camouflaging the negatives, practices that will increase their self-esteem and confidence.
  • Acknowledge that there are no excuses for bad appearance and that the consequences are serious and wide-ranging both for them and for the organizations they work for.
  • Better understand the impact their visual appearance and first impression have on others’ decision-making processes (e.g., during sales meetings, presentations, negotiations, and promotion discussions.)
  • Leave with practical advice about wardrobe choices, such as colors, patterns, cuts, fabrics, and designers who offer clothes appropriate for their career level, role, industry, personal style, and budget.
  • Not be pushed into a one-size-fits-all formula. Instead, they will understand that it’s all about the industry, their career level, the audience, the corporate culture, and the occasion period.
  • Be encouraged to draft their own stories, be the CEO of their own careers, and thus take responsibility for the way they appear, behave, and communicate every single day.
  • Understand that looking good is great but not sufficient. They will explore other factors relevant to their professional imprint (e.g., body language, business etiquette skills, and communication, both offline and online.)
  • Receive take away materials such as lists, e-books, presentation slides, and, ideally, Sylvie’s book, which summarizes the program’s main concepts and serves to integrate them into participants’ daily habits.



Areas of expertise

  • Executive Branding
  • Image Expert
  • Social Media Image Expert (Your Digital Imprint)
  • Communication
  • People Packaging
  • First Impressions
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