From Millennial and Gen X to Boomer and Gen Z, each generation listens for its trigger words and signature tone in your brand messaging. If they hear it, you’re in. If not, they look elsewhere. In this interactive session, Amy reveals the crucial values and surprising trends that drive brand relationship and brand loyalty for each generation in your multi-gen market.
Outcomes: Attendees leave this session able to
- Win the trust of target generations by building the appropriate brand position as ally or authority.
- Create messaging that leverages the underlying value—individuality, independence or impact—that garners response from each generation.
- Anticipate and plan for generation-specific objections.
INNOVATE WITH GENERATIONAL INTELLIGENCE
How can you be nimble enough to thrive when everything keeps changing? Make innovation everybody’s job. Create a multi-generational culture that not only encourages innovation, but requires it. In this interactive session, Amy reveals the conditions that free each generation to take risks, push the limits and create the breakthrough solutions you need now.
Outcomes: Attendees leave this session able to
- Compare and contrast the ways different generations define and approach innovation.
- Delineate the reasons each generation may fall short regarding innovation.
- Structure opportunities for input and collaboration—as well as for individual innovation.
- Make ITO (innovation time out) part of your culture.
- Create the conditions that free each generation to take risks, push the limits and create breakthrough solutions.
GET THE RESULTS YOU NEED FROM MILLENNIALS.
Young generations come to work with expectations unimaginable a few years ago. They respond to management in ways we don’t expect, unless we’ve figured out how to manage like we mean it. Like we mean for them to contribute, like we mean for them to stay.
Outcomes: Participants leave this session able to
- Define the Millennial mindset about work ethic.
- Motivate Millennials by providing meaning and ongoing learning and challenge.
- Facilitate the input and collaboration Millennials need in order to do their best work.
- Structure schedules and hours in ways Millennials understand.
- Enhance Millennial loyalty.
GENERATIONAL INTELLIGENCE: THE SURPRISING NEW “SMART” ESSENTIAL TO SUCCESS
Welcome to the perfect storm. The biggest demographic shift the workplace has ever seen collides with the digital disruption of a once-a-century 4th Turning. This keynote reveals the critical role each generation plays during times of extreme change, and helps you engage their skills to get the results you need now.
Outcomes: Participants leave this session able to
- Anticipate the way each generation resists change.
- Predict and navigate Generational Shift and Digital Disruption, rather than perpetually reacting to them.
- Leverage the essential value each generation brings to the table during times of change.
- Employ the trigger words and trigger tone each generation, from brand new Gen Z to seen-it-all-before Boomers, hears best.
GET READY TO GET REAL.
Gen Z is entering the workplace at 4.5 million each year. Realistic, resourceful and resilient, they have not been coddled. For these digital natives, network thinking is a given, along with hands-on, DIY values. Zs are builders and fixers, a generation adept at hacking life. If they don’t have a solution, they find one. If they can’t find one, they make one. Don’t expect them to pursue traditional careers so much as forge their own paths. You’ll leave this interactive session with strategies for attracting, managing and communicating with this surprising generation.
Outcomes: Attendees leave this session able to
- Describe the events and conditions that shaped this resourceful, realistic generation.
- Predict Z’s likely reaction to organizational culture and policy.
- Anticipate communication differences and problems between Z and other generations.
- Create a management style that builds on Gen Z DIY values.
