Bill Acheson

Nonverbal Communication and Body Language for Sales Professionals

Presenting academically verifiable information with humor to help you increase sales

Would you like to know when a prospect is ready to buy, even before he or she does?

Would it be of value to read a handshake, understand what a client’s posture has to say, or demonstrate your own personal authority without saying a word? Could you increase sales through a better understanding of nonverbal communication? The answer is yes, absolutely “Yes!”

Nonverbal communication is more than reading and interpreting body language. It accounts for more than half of the meaning in any face to face encounter. To make sales, control an agenda, or understand a prospect or client, you can’t afford to leave half the meaning to chance.

Bill will show you how to:

  • Learn the nonverbal buying signs of men, women, and couples
  • Find the keys to projecting Personal Power through body language and nonverbal communication.
  • Understand the basis of Rapport Building, from listening behavior to conscious and subconscious nonverbal cues.
  • Identify Deception, learn the telltale signs that expose both competent and incompetent liars.
  • Find dozens of ways to enhance your personal skills in “Nonverbal Communication: The Hidden Message,” as well as understand the differences between professional and social settings.
  • In Guerrilla Tactics for Effective Presentations, learn how to prepare for a dynamic sales presentation
  • Buying Signs: A New Look at Selling
  • Nonverbal Communication:  The Hidden Message

Bill Achenson has been a Keynote Speaker/Trainer for:

  • A.G. Edwards
  • AIG
  • Advantage Capital
  • American Century
  • Bank of America
  • Edward Jones
  • Fidelity Investments
  • Finance America
  • ING Investments
  • International Management Development Institute
  • Janus Funds
  • Lincoln Financial
  • Merrill Lynch
  • MFC Global Investments
  • Mutual Service Corporation Nations Bank
  • Pacific Life
  • Putnam Investments
  • Scott & Stringfellow
  • SunTrust Bank
  • Wachovia Securities
Travels From:  Pennsylvania
City: Pittsburgh
$5,001 to $10,000


Bill Acheson is an expert in nonverbal communication. As a faculty member of the Department of Communication at the University of Pittsburgh for over 20 years and as a professional speaker since 1994, Bill has spoken to thousands of people across North America about how to use body language to communicate more effectively.

From the classroom to the courtroom to the conference room, Bill has worked with professionals who want to improve their bottom-line performance. Find out what employees from Deutsche Bank, Ivy Funds, John Hancock, Merrill Lynch, MorganStanley, SunAmerica, Wells Fargo, the U.S. Army, the U.S. Coast Guard, and the National Football League have already discovered. It’s not just what you say; it’s how you say it.


Body language accounts for more than two thirds of the impact you make on your prospects and clients in face-to-face communication. In making a first impression, it is considered ten times more powerful than what you say.

Learn to enhance your own body language as well as how to understand the hidden messages sent by your prospects and clients. Discover how your appearance, posture, gestures, facial expression, eye contact, voice, touch, and even smell impact your ability to sell successfully.

The presentation style is educomedy; a mix of academic research and humor designed to motivate and educate.

In “Nonverbal Communication: The Hidden Message,” Bill Acheson examines how professionals deal with each other on a day-to-day basis and the impact that understanding nonverbal communication can have on enhancing their effectiveness. Bill also offers a version of the keynote address “Nonverbal Communication: The Hidden Message” that is tailored specificallyto sales professionals.

Nonverbal communication accounts for two-thirds of the impact you make on other professionals in face-to-face communication. First impressions are critical, and include elements such as:

  • Keeping high levels of eye contact.
  • Never be the first to break eye contact, but when you do, look away rather than down.
  • Avoid “average” vocal patterns. Speak with more volume and a bit faster or with less volume and a bit slower than average.
  • Use a defined, broad pitch range and stress key words for effect.
  • Use vocal pauses strategically to create an impression of confidence.

In this presentation you will acquire skills to read other people that you’ll put into practice before you leave the room. You’ll also learn how to project yourself more effectively by managing your use of time, space, appearance, posture, gesture, facial expression, eye contact, voice patterns, and touch.

Areas of expertise

  • Nonverbal Communication
  • Body Language
  • Sales
  • Communication
  • Rapport Building
  • Identifying Deception
  • Effective Presentations
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