The Most Successful Do What the Less Successful Are Unwilling to Do
Are You Playing to Win – Intro
Many people are limiting their success by focusing on pleasurable methods rather than pleasurable results. They’re not truly playing to win, but often playing not to lose. Bill Cates will get your people reflecting on what success means to them and what beliefs, assumptions, and actions they need to embrace to create the success they’ve always wanted.
(Note – This program is directed toward advisors, reps, professionals, and business owners wishing to grow their business or sales results.)
Discover and Communicate Your Authentic Value Proposition to Win More Clients and Referrals
Fundamental to your business success is your ability to discover, articulate, and communicate your value. Over many years of helping individuals and organizations through a process to maximize their Authentic Value Proposition™, Bill’s experience has been that most people (and businesses) are not particularly good at communicating their full and true value, in a way that feels genuine and captures the attention of others. Perhaps they’ve never really done the work it takes. Or, perhaps, they’re not revisiting their value proposition from time to time.
How Top Producers Get More Personal Introductions to High-Value clients
Don’t Keep Me a Secret – Intro
Bill Cates gives one success story after another – a ton of best practices – showing you real–world strategies you can use to acquire more high–value clients through word of mouth, referrals, and personal introductions. (Note – If desired, Bill will interview some of your top producers to glean stories and practices to share in his program – making them the “stars.”)
How to Create Incredible Loyalty and then Leverage that Loyalty into New Business
Going Beyond Client Loyalty – Intro
You work hard to satisfy your clients and earn their repeat business. Your Net Promoter Scores show that you have many clients willing to recommend you to others. Now what? What does going beyond client loyalty mean? It means leveraging that loyalty into word of mouth, referrals, and introductions. Most businesses, advisors, and salespeople see word of mouth and referrals as “icing on the cake.” A side benefit of great service. Bill Cates shows you that this IS “the cake” and illustrates how you can create a culture of your clients engaged in promoting and introducing you to others.
How to Become More Referable and Promote Referrals and Introductions
Getting Referrals Without Asking – Intro
What does it take to become so referable your clients give you unsolicited referrals? Can you be proactive for introductions without actually asking for them? Bill Cates has cracked the code on how to acquire more clients without having to ask for referrals. He will show you exactly what it takes to generate powerful word of mouth and referrals to qualified prospects.
Use the VIPS Method ™ to Leverage Your Successful Relationships into Introductions
Approaching Clients for Referral – Intro
Yes – there is a way to approach clients of all levels for referrals without coming on too strong or looking needy or unprofessional. You will learn how to ask for referrals in a soft and effective manner using the VIPS Method™. You will learn how to deal with referral objections, turn referrals into engaged introductions, and so much more!
Your Secret Weapons to Differentiation in a Look-aLike Marketplace
What Makes You Different – Intro
What makes you different? Do you struggle to answer that question from high-level prospects and centers of influence? No longer! The answer is simple and right in front of you. How you articulate what makes you different will bring you confidence and will spark the interest and trust of your new prospects.
Narrow Your Focus to Expand Your Results
There are Riches in Niches – Intro
Trying to be too many things to your clients is often a recipe for mediocrity in revenues. Learn who and how to create a reputation for you and your business within a target market. You’ll bring more value and create more word of mouth, referrals, and personal introductions.
