Curtis Cloke, CLTC, LUTCF, RICP

Founder and CEO of THRIVE University and Thrive Income Distribution System

Unmatched Insight on Retirement, Annuities, and Guaranteed Income Strategies

Curtis Cloke specializes in cutting-edge retirement income case construction, retirement income software tools, and educational training for financial professionals in the U.S. and Canada.

Recognized in 2009 as a top-five finalist for Advisor of the Year by Senior Market Advisor magazine,  Curtis shows financial advisors the importance of optimizing retirement for their clients and how to use traditional investments in concert with specialized annuities to fill income gaps left by Social Security and pensions.

Curtis knows that talk is cheap and people want to see results, which is why he clearly articulates to advisors how to generate the maximum inflation-adjusted income for their clients using the least amount of the portfolio.

With over 25 years of experience in the industry, Curtis is the top of the line in his field, providing the skills, techniques, and knowledge advisors need to reach their clients’ needs. Curtis has been featured in numerous highly-respected publications including NAFA Annuity Outlook, Retirement Income Journal, Financial Planning, and National Life and Health Underwriter, Round Table (MDRT), among many others


Presentations vary in duration, are custom-tailored to the needs of the client, and are available in keynote, half-day, and full-day formats.

  • How to Survive in a Post DOL World while Providing Advice for Retirement Income Guarantees
  • Retirement Income Distribution: Cracking the Retirement Income Code
  • Retirement Income Distribution: Retirement Planning “Built to Last!”
  • Maximizing Income Using the Least Sum of the Portfolio Value
  • Motivational – Overcoming Adversity: Under Ground to Top of the Table
  • Overcoming Client Fears and Retirement Risks
  • Utilizing SPIAs and DIAs for the Optimal Retirement Income Floor

“Curtis’s practical understanding of annuities is astounding and is critical for all advisors. In my opinion, he is the national leading expert on deferred income annuities. Curtis clearly explains how annuities allow you to lower cost and meet retirement objectives, and that’s what clients want.” Regarding Curtis’s involvement with the new RICP™ designation, Littell adds, “The designation is vastly important, yet complex, and Curtis will be instrumental in helping advisors receive the education they need going forward.”
David Littell, professor at The American College

Some Past Experience Includes:

  • AALU Annual Conference
  • Allegis Advisors Group
  • American College (Part of RICP Curriculum course #2)
  • Ash Brokerage
  • Brigham Young University (Taggart Symposium)
  • Country Financial*
  • Crump Insurance Conferences*
  • Executive Conference Annual Conference (Life and Property -Casualty Insurance Industry Conference)
  • Financial Fitness Workshop (Sponsored by Southeastern Community College Foundation)
  • Financial Independence Group*
  • Guardian Life Insurance and Master Elite*
  • Insured Retirement Institute IRI*
  • Iowa NAIFA Convention and multiple local associations*
  • LIMRA/LOMA Annual Conference*
  • MDRT Annual Meeting*
  • New London Iowa Chamber of Commerce
  • Prudential Insurance Colorado Springs District Office*
  • Savage and Associates*
  • Society of Financial Service Professionals*
  • Southeastern Community College of West Burlington, Iowa (CEC program for insurance professionals)*
  • Thrive University*
  • Top of the Table Annual Conference (a Division of MDRT)*

Thrive® Income Distribution System!

The Thrive® system is unlike any income distribution system you’ve ever seen. Using the power of simple income annuities (from your choice of providers), Thrive® delivers a reliable income stream no matter what the market does, guaranteed*. By using only a portion of a client’s portfolio for income, Thrive leaves the client’s remaining assets free to grow during retirement for additional needs or to meet legacy goals. Thrive® provides financial advisors with an easy-to-use yet complete web-based retirement planning solution for addressing their clients’ income needs during retirement – no securities license required.


Travels From:  Iowa
City: Burlington
$5,001 to $10,000


Curtis Cloke is an award-winning financial professional and retirement income expert, trainer, and speaker with over 29 years of experience in income distribution planning. Recognized in 2009 as a top-five finalist for Advisor of the Year by Senior Market Advisor magazine, Curtis provides educational workshops, seminars, and presentations on advanced retirement income-planning strategies and techniques for financial professionals.

Curtis actively engages all his audiences with his personable character and genuine care for clients’ retirement needs and concerns. Through his extensive experience, he has perfected the ability to quickly and accurately identify the income needs of all his clients and he’s developed a system-based sales approach that he teaches to advisors. Beyond using annuities to create guaranteed income for life, he shows advisors how to generate the maximum inflation-adjusted income for their clients using the least amount of the portfolio.

With a track record of spot-on media commentary, Curtis Cloke’s expertise has been featured in Senior Market Advisor, InsuranceNewsNet, Retirement Income Journal, NAFA Annuity Outlook, The Wealth Channel magazine,,, and many more. He is a frequent guest on radio and TV stations, has appeared as a guest on NAIFA ClientCast by Real Wealth® and as a guest presenter on their webinar series, Power Session LIVE by Real Wealth®.

Bring Curtis into your organization and provide your advisors with the priceless skills, techniques, and knowledge that they need to provide the optimal retirement strategies for their clients. Call today to schedule your next training or speaking event!

The Fine Details…

Curtis is a member of the National Insurance and Financial Advisors Association (NAIFA), and is a former president of the Southeast Iowa Association. He is a member of the Society of Financial Service Professionals (FSP) and is a qualifying member of Top of the Table with the Million Dollar Round Table (MDRT). He has earned his CLTC (Certified in Long Term Care) and LUTCF (Life Underwriters Training Council) designations, and moderates development courses for the Life Underwriters Training Council. He has also developed and provided continuing education training to professionals on many topics relating to retirement and estate- planning strategies.

Curtis began his career as a financial professional with Prudential Financial. After many successful years with Prudential, he merged with a second firm and then in may of 2014, he founded his own firm, Acuity Financial, Inc. This is where his continues to apply and blend his expertise for his clients.

Curtis is the developer of the Thrive Income Distribution System®, a revolutionary system that provides a contractual solution for inflation-adjusted income utilizing the least amount possible of the client’s portfolio value.


Areas of expertise

  • Retirement Income
  • Annuities
  • Guaranteed Income Strategies
  • Long Term Care
  • Income Software
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