Nothing has changed sales as much as search, and with the rise of mobile devices, today’s consumers call the shots and set the pace in the sales process.
They have already done the research and know all about you and your services before they ever make contact with you, thanks to Google search. Your job is to have enough great content on your sites to attract, inform, and establish social proof to win at the content-marketing game.
In This Session, Participants Will Learn:
- How consumers now search, find, and consume marketing content
- Creating content marketing pieces that aren’t an interruption, but instead are sought after resources
- How to start planning and creating content that is findable
- The content platforms that attract
- Turning LIKES into LEADS with a great content strategy
Facebook, LinkedIn, Twitter, Instagram, YouTube … Just to name a few!
The skills and tools needed to build business yesterday are no longer enough today! Consumers are tech-savvy and very SOCIAL. We have gone from “push” marketing methods, like cold-calling and mailers to “pull” marketing methods using conversations on social media sites and tweets to turn prospects into clients.
In This Program Participants Will Learn:
- How to apply a strategic approach to your social media efforts to build a targeted and engaged community, without letting it consume your life.
- Developing content strategies & hosting social media events, to learning to listen to your community and monitor what they are interested in,
- Social goes beyond the tweet. It’s no longer enough to “Do Social Media,” now you must know how to “DO SOCIAL RIGHT.”
Will you be employable in 5 years? Will Your business be relevant?
What are you doing today to stay connected, learning and ahead of the pack? We have seen a radical shift in how people are using technology tools to connect, learn and stay out front as thought leaders. This shift, or revolution, has caused some to dig their heels in and refuse to embrace the new tools, while others are leading the charge and rising to the top.
Leaders must stay relevant and show others how to use the tools of the day to recruit and retain top talent. It’s no longer acceptable to “do business the old way.” Employees and team members must learn to think like entrepreneurs trying new tools and thinking social from the inside out.
In This Session, Participants Will Learn:
- What has changed in this new landscape
- How (and why) to think “Digital First” within the entire organization
- How to stand out as an expert resource in your space
- What is “Social Influence” and does it matter in your world?
- Tapping into the social knowledge pool to keep your skills sharp and share your own expertise
- Steps to take TODAY for your business to survive this digital revolution
Today, more than ever, we each need to manage our brand, online and offline for career and business success.
It doesn’t matter if your company is large or small, personal branding and management of that brand is vital.
In This Session, Participants Will Learn:
- The importance of “Google Tracks” and how to lay more of them for branding success
- Your marketable assets—take an inventory and get them in tip top shape
- How to identify brand champions and industry influencers to help you reach a larger audience
- Specific strategies to use today’s tech and social tools to magnify your reach
- How to use tools like LinkedIn to really stand out and get noticed
There are so many social tools available today and anyone can become overwhelmed and paralyzed trying to use them all.
This program will explore the most popular social media tools and how each is used to build relationships and ultimately, business.
From Instagram, LinkedIn and Google Plus, to Twitter, Pinterest and Facebook, businesses today must understand what the tools are and if their target market is active on the sites.
In This Session, Participants Will Learn:
- How to optimize their personal LinkedIn profiles for greater reach, more powerful marketing and establishing themselves as thought leaders in their industry.
- What apps to include for maximum marketing power and how often to be “social” on LinkedIn.
- How to use Facebook for both personal AND professional connections without blurring those lines.
- How to manage a business page that engages a community of potential clients for you.
- Why Twitter is the most powerful social sales tool available for anyone in business and how to get on board.
- How to create lists on Twitter for content that keeps you learning as well as prospects you want to engage and build relationships with.
- How to use Google Plus to increase your search power.
- How often to post and how your posts differ to engage your audience with Google+’s visual power.
- What are Hangouts and how you can use them to add value to your clients.
- How to think “social” as a business. Everyone can be a content creator and visual storyteller for your business and brand. We will explore Instagram, SlideShare and Pinterest to discover ways to connect with leads on each platform.
Today’s leaders and employees are on the go.
Work is no longer done sitting behind a desk 8 hours a day. Our new mobile world brings new challenges to working effectively.
Come discover valuable technology tools to allow you to stay productive wherever you are.
This session will be interactive and you will help us identify the top challenges for working in mobile environment and then we will present solutions, ideas and best practices.
In This Session You Will Learn:
- What is the best MOBILE hardware: Top tablets, smart phones, and productivity gadgets
- Which accessories bring serious solutions
- The top apps for staying productive at home, at work, and on the road
- Managing your social media and online reputation
Efficient and time saving app solutions for maximizing productivity when managing and operating a business
