The fear of rejection is one of the biggest obstacles preventing people from pursuing opportunities, reaching ambitious goals and achieving their dreams. Because most people instinctively avoid hearing “no,” they often hold back from taking the actions that could advance their careers, businesses and lives.
To overcome his own fear, Jia Jiang intentionally sought rejection every day for 100 days. His unusual requests—including asking a stranger for $100, requesting a “burger refill” and asking Krispy Kreme to create Olympic-ring-shaped doughnuts—became the basis for his bestselling book, Rejection Proof, and one of the most-viewed TED Talks of all time.
Through insightful and often laugh-out-loud stories, Jia teaches audiences how to build rejection resilience and turn fear into courage. Participants learn how to recover quickly from setbacks, turn a “no” into a possible “yes,” increase the likelihood of receiving more positive responses and make becoming rejection-proof a superpower for success.
Key Takeaways
- Build resilience and recover faster from rejection
- Separate a rejected request from personal identity
- Ask more boldly and pursue bigger opportunities
- Turn some “no” responses into productive conversations
- Increase the likelihood of receiving more “yeses”
- Use rejection as a tool for learning, growth and success
Most people believe discipline requires inspiration, willpower and the ability to tolerate discomfort. Jia Jiang challenges that belief, explaining that people rarely sustain behaviors they continually experience as painful or unpleasant.
Drawing from his bestselling book, Easy Discipline: An Unconventional Way to Achieve Ambitious Things, Jia presents a more sustainable approach: learning to love the difficult actions required to achieve meaningful goals. Discipline is not simply enduring work you dislike—it is developing systems that make consistent action more positive, repeatable and fulfilling.
Through inspiring and humor-filled stories, Jia shares the tools he has used to pursue ambitious goals in entrepreneurship, sales, networking, public speaking, language learning, overcoming fear and parenting. Audiences leave with a new perspective on performance and a practical system for consistently taking the actions that produce long-term results.
Key Takeaways
- Replace short-term willpower with sustainable systems
- Make difficult actions easier to repeat consistently
- Build discipline through positive motivation rather than pain
- Apply the One Action Goal system to ambitious objectives
- Reduce procrastination and avoidance
- Pursue long-term goals with greater energy and fulfillment
This highly interactive workshop takes audiences deeper into the topics of rejection, resilience and negotiation. Through laughter, inspiring stories and practical exercises, Jia introduces the Rejection Therapy® method and helps participants become more courageous in how they communicate, sell, innovate and pursue opportunities.
Participants learn how to:
- Overcome the fear of asking
- Turn a “no” into a potential “yes”
- Receive more “yeses” by asking more effectively
- Increase positive responses without directly asking
- Say “no” without damaging important relationships
- Turn rejection into a valuable personal and professional asset
By changing how they experience and respond to rejection, participants leave more willing to speak up, take risks, pursue opportunities and recover quickly when things do not go their way.
In this exclusive two-hour workshop, Jia introduces the One Action Goal—a practical system for transforming broad, ambitious objectives into focused, repeatable actions.
More than a traditional workshop, the experience becomes a strategy session for each participant. Through humor, memorable stories and guided exercises, Jia helps individuals identify what they truly want to accomplish and build a clear plan for making progress.
Participants learn how to:
- Clarify their most important long-term ambition
- Turn an ambitious goal into one repeatable action
- Build a One Action Plan using Jia’s RISE system
- Routinize the action required to achieve the goal
- Increase the rewards associated with taking action
- Surefire the environment to support consistency
- Elevate the skills and abilities required for success
- Apply the system across their careers, businesses and personal lives
The workshop helps participants move beyond merely tolerating difficult work and instead build systems that make meaningful action more enjoyable, consistent and sustainable.
