Joey Coleman

The First 100 Days

Creating Remarkable Customer Experiences to Gain a Customer for Life

Are you ready to design an unstoppable customer experience plan for your business?

The First 100 Days of your relationship with a customer are pivotal, and Joey will teach you how to maximize that time.

You’ll learn customer service best practices that consistently stand out in the crowd.

You’ll also learn how to track the lifecycles of your customers so that you can market to them more specifically. Joey will also outline how to apply these strategies not only to your new customers, but to your existing customer base as well.

  • First 100 Days Keynote
  • First 100 Days Workshop (Half and Full Day)
  • First 100 Days Workshop (Multi-Day Experience)

“Many speakers provide good content. Joey takes it to another level by giving insights in an entertaining and memorable way while spurring you to apply his concepts to your business. He hits on all levels with good material, an entertaining style, and is somebody you like and want to do business with.”

“I loved the presentation. Joey has a wonderful grasp on what it truly takes to create client evangelists and he laid it all on the line for us. Great ideas with actual ideas to help us increase client retention and get more referrals. Thank you!”

“I thought Joey’s presentation tremendous. He demonstrated his expertise and provided practical exercises to help us implement his ideas.”

“He was and is a promoter of creating the ultimate experience within my practice. Since this is and can be the ultimate reason why people stay with a provider, he knocked it out of the park providing reasons why, and how to create that “Ritz Carlton” service and experience. He drilled it down to details on how to implement specific strategies and how to implement.”

Joey’s Has Presented to Audience Members from These Organizations and Many More:

  • Apple
  • Citigroup
  • Columbia University
  • Google
  • Hewlett Packard
  • IBM
  • Kellogg Company
  • Microsoft
  • MIT
  • NASA
  • Securian
  • The World Bank
Travels From:  Colorado
$20,001 to $30,000


Motivational speaker Joey Coleman specializes in creating unique, attention-grabbing customer experiences. With a background in creating outreach materials, packages, events, promotions, and brand identities, Joey works with businesses and individuals seeking to provide their clients with a memorable experience. Joey’s greatest talents included formulating creative strategies that build buzz and loyalty around products and services, and presenting to audiences to energize and motivate them to enhance their customers’ experiences.

Before founding Design Symphony, Joey developed his narrative skills as a trial attorney representing clients throughout the country from his law firm based in Iowa. Prior to practicing law he served as Associate Director of Member Services at The Corporate Executive Board (NASDAQ: EXBD) working with senior vice-presidents of sales and chief information officers at Fortune 500 companies like Phillips Electronics N.A., Blue Cross/Blue Shield of Florida,Tampa Electric Co. (TECO), and Michelin N.A. His communications and messaging skills were further honed when he served in the “Pending Issues” section of The White House Office of Counsel to the President during the Clinton Administration. He formerly held positions with both the United States Secret Service and the Central Intelligence Agency.

Joey’s design palette and sense of adventure is augmented by travels to over 44 countries on six continents. He has jumped out of a perfectly functioning airplane, raced along the Great Wall of China, juggled in front of the Taj Mahal, sang love songs on the Ponte Vecchio, goose-stepped to mock the soldiers in Red Square, and ridden a mountain bike down a volcano – although it remains a debate as to whether he rode the bike or the volcano rode him!

Joey received a Bachelor of Arts in Government and International Relations from the University of Notre Dame (Dean’s List Honors) and a Juris Doctor from The George Washington University Law School (Dean’s Fellow). He has served on the Board of Directors for the privately-held Affinity Lab (serving as Board Chairman for 2009-2014), the Board of Directors for the non-profit Capitol Hill Arts Workshop (serving as President for 2010-2012), the Alumni Board of Directors for the George Washington University Law School (founding and leading the Alumni Mentor Program for four years), the National Advisory Council for the Creative America Project (Chicago, IL), and the Washington Men’s Camerata (serving as President for two years). For almost a decade he sang first tenor with the GRAMMY-nominated Washington Men’s Camerata.

Joey’s design and artwork has been displayed in museums, featured in juried shows, and graced publications in the U.S. and abroad. He is an award-winning speaker at national and international conferences (competing against NY Times Bestselling authors and internet sensations including:Tim Ferriss,AJ Jacobs, James Altucher, Ryan Holiday, Cameron Herold, Derek Halpern, and Lewis Howes) and has taught courses at both the college and graduate school level.

Recent appearances include presentations for the Entrepreneurs’ Organization (EO) – in both forum and chapter-wide meetings, at the M.I.T. Sloan School of Management, Google, the Equal Justice Works Annual Attorney Training, the Georgetown University School of Business, Stanford University, Zappos, the George Washington University Masters in Business Administration Program, and YouTube – not to mention dozens of national, regional, and local audiences around the world.


In an engaging and entertaining presentation, Joey Coleman will introduce you to the First 100 Days methodology – a way of approaching your customer service efforts that will turn new customers into lifelong fans.

This presentation showcases research and case studies emphasizing the importance of making a great impression and creating a remarkable experience in the First 100 Days of the client lifecycle.

Designed to dramatically enhance the bottom line of your business, Joey presents a series of ideas, techniques, and tools for enhancing business operations by focusing on the client experience and the various touchpoints that contribute to that experience.

By the end of the program you will know how to maximize the beginning of the customer lifecycle to reduce turnover and increase engagement.

 Exciting half or full-day workshop sessions instill the importance of creating remarkable customer experiences in the First 100 Days. Organized in an intuitive and flowing fashion, a series of modules will see attendees map the current customer experience and then identify ways to improve and enhance it. By focusing conversations within a workshop setting, participants can receive personalized coaching and guidance on enhancing their individual client experiences – drastically increasing the likelihood of implementation and adoption after the workshop.

You’ll learn customer service best practices that consistently exceed customer expectations and build buzz about your offerings. You’ll also learn how to closely track your customers’ experiences throughout the lifecycle of your business so you can target your interactions more successfully.

The most robust of the presentation offerings, a multi-day experience allows audiences to dive deep into the specifics elements that comprise their customers’ experiences in the First 100 Days.

Maintaining high energy and engagement throughout the sessions, this multi-day engagement allows for very specific and targeted conversations around customer experience design, implementation, and execution within your organization.

Areas of expertise

  • The First 100 Days Experience
  • Experience Branding
  • Customer Experience
  • Entrepreneurship
  • Marketing Design
  • Creating Raving Fans

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