Kelly McDonald, president of McDonald Marketing, is a marketing and communications expert who speaks on how to grow business with effective marketing techniques and how to connect with others to form relationships that are constructive and effective in business.
She speaks to dozens of businesses and organizations each year on topics including social media and marketing, multicultural marketing, generational insights and Hispanic marketing
Kelly gave the keynote at the National Speakers Association 2015 Annual Convention, themed “Influence 2015”. Fewer than 2% of all speakers are asked to speak at the NSA convention in their careers. Giving the keynote is the highest honor in the speaking industry.
In 2015, Kelly made the list of “100 Business Women You Want to Speak at Your Event”. Kelly made the list at #15.
Customer Experience / Customer Service
Diversity / Cultural
Consumer Trends / Demographics
Marketing / Social Media
“Of all of the speakers I’ve ever booked, Kelly is the best… and I’ve been booking speakers since 1996. Definitely the highest-rated speaker I’ve had this year. She was phenomenal, both in terms of content and delivery. And she had substance relevant to our audience.
Kelly really knows her stuff. She delivered more than I thought was humanly possible.”
National Education Association (NEA)
“Kelly did another wonderful job for the MBA at our Emerging Markets Conference. She scored a 4.71 out of 5.00. Some of the comments from our attendees: ‘McDonald was unbelievable!’, ‘Marketing was very beneficial-she was excellent’, ‘Kelly McDonald session was the best.’ Thanks!”
Chris Harrison, Education Coordinator, Minnesota Bankers Association
“Kelly’s understanding of the Hispanic market is amazing. She knows how to take a lot of information on a complex subject and bring it like a snapshot into clear focus for the audience.”
“Great lady, great information and great delivery! As an educational development person, I certainly couldn’t ask for more! As you can see from the evaluations, our participants gave you high marks again. You ‘WOWED EM’, Kelly!!!”
Illinois Credit Union League
A Partial List of Kelly’s Financial Services Clients:
Kelly McDonald on “Crafting the Customer Experience for People Not Like You
Kelly McDonald Keynote at NSA 2015
How To Market To People Not Like You
Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don’t Understand
How to Market to People Not Like You: “Know It or Blow It” Rules for Reaching Diverse Customers
Kelly McDonald is a marketing and advertising expert and considered one of the nation’s top experts in multicultural marketing and consumer trends.
Her client experience includes brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.
Kelly was named #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine.
Advertising Age has twice named her company one of the top ad agencies in the U.S. She has been featured on CNBC, in Forbes, BusinessWeek, Fast Company, on CNNMoney.com and on Sirius/XM Radio.
She is the author of two books. Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011 and her latest book is titled “Crafting the Customer Experience for People Not Like You”.
Deliver a better business experience, for every kind of customer.
This session will show how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.
A “one-size fits all” approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers’ racial, ethnic, religious, generational, lifestyle and geographic differences in order to meet or exceed customers’ service expectations.
Core customer groups will be covered, including women, the five generations (Matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics, Asians and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes. Includes consumer insights that will help you deliver a better business experience for every customer.
You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization’s customer experience. It’s an empowering thought. Customer service is 100% in your control at all times and it’s more important than ever in today’s competitive business environment.
And terrific customer service doesn’t have to break the bank: it’s about understanding your customer’s values and catering to their priorities.
It’s getting harder and harder to connect with others because there are so many barriers to connection. Technology is our friend, but also our enemy as we have more and more ways to filter out the information and communication we don’t want. So in order to connect with someone, you must learn to tap into relevant belief, values or habits. And that can be hard to do when someone is different from you.
This presentation will focus on key diverse market segments, emerging market segments, and how major companies are learning to penetrate these groups, either internally or as customer base expansion, to form deep and lasting connections.
Attendees will learn why diversity is a real opportunity – and how you can grow your relationships by better understanding your neighbors, co-workers, your members and the community in which you live and work, today and tomorrow.
The U.S. population is increasingly diverse, and in some industries, the composition of the workforce is 70% minority. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as values sometimes differ between various cultures.
Among Hispanics, the largest ethnic minority in the U.S., values and customs often differ depending on country of origin and level of acculturation. Learning the key differences in values and cultural expectations among different Hispanic segments can help your business attract, recruit and retain the best employees.
This presentation will focus on how you can best reach and retain diverse workers by understanding varying levels of acculturation, differences in values, and how to increase productivity and retention among your diverse workforce.
Do’s and Don’ts are covered in detail.
The 2010 Census numbers are in and the findings are startling and profound. One in three Americans is not White. Four states have “minority majority” populations. Young people increasingly are opting not to get married. Asians have the highest household income of any race or ethnicity. Rural communities are losing population fast.
Now, more than ever, it’s imperative that you understand the changing demographics of the communities and groups you serve. How can you best serve a local community or organization if you don’t know what your community looks like today?
And the changes in demographics take many forms: racial, ethnic, gender, generational, sexual preference, linguistic, even lifestage and level of affluence, to name a few. Diversity of thought helps companies stay leading-edge and proactive as well. And learning about differences in values among different groups is the key to maximizing relationships, marketing efforts and business opportunities.
This presentation will focus on why changing demographics and diversity are business opportunities and how these changes affect your business today and tomorrow.
Matures. Boomers. Gen X. Gen Y. Or are they called Millennials? Why is Gen X called “X”?
Why don’t Boomers realize there’s more to life than work? And why don’t Millennials realize that their 5:00 pm yoga class does not take precedence over a client deadline? What happened to “paying your dues”? Why doesn’t my supervisor praise me and appreciate me for all the great things I do every day?
These questions are being asked and grumbled about in every office everywhere in the country. Any time two or more generations work side by side, there are going to be potential differences in the approach to work and collaboration. But never have the differences between these generations been so profoundly marked as they are now. Why? And more importantly, how do you learn to work with someone who has such a different approach to work, not to mention their values and priorities?
This presentation focuses on key generational differences and how you can work effectively with someone much older or younger than you – and enjoy it!
Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn’t simply mean racial diversity. Diversity comes in many forms: gender, race, age, lifestage, language preference, sexuality, and hobbies or special interests are all ways in which people’s differences are recognized.
By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers’ uniqueness, you are validating the importance of a consumer group. It may be counterintuitive to focus on differences rather than similarities, but this can really stretch your marketing muscles and bring incremental results.
Specific strategies and tactics will be discussed for identifying your high-potential prospects and reaching them effectively
Today’s mom is different than every previous generation of moms. They’re busy. Whether they work outside the home or not, they work long and hard to manage their households and the well-being of their family. For brands and companies, cultivating this important consumer segment means big bucks and fierce loyalty if you reach them with relevance.
But that can seem difficult to do. Moms today don’t watch much TV or listen to the radio. They can’t be reached through traditional marketing channels – they’re simply not there. They spend considerable time online and are tightly linked to their social network community. They are skeptical of hyperbole and marketing “promises”.
But they listen to and respect the companies, brands, products and services that meet their needs and market to them by building relationships with them. And they listen to other moms.
The “mommy culture” is big. Moms today are more selective than ever about who they do business with and how they spend their money. Women and moms make 80% of the purchase decisions for U.S. households. (Some say it’s closer to 100%)
This session will show you exactly how to effectively tap into this large, lucrative and loyal market.
So you’re blogging, tweeting and posting away and your fan base and followers are growing accordingly. Now what? What are the next steps in social media? How do you monetize it, track it and keep it growing?
This session will focus on how to use social media to build your brand and elevate your B2B marketing. The social media landscape is changing fast and new tools are entering the picture that make consumer connection, dialogue and purchase influences easier and better than ever. This session will cover key tips on what’s new in social media marketing as well as best practices and top tips to try. Along the way, a few social media marketing myths will also be shattered