Mark Sanborn

Hall of Fame Speaker & Authority on Leadership, Customer Service and Change

Developing Leaders in Business and in Life

Clients who book motivational speaker Mark Sanborn for a leadership keynote speech benefit from a memorable, educational and motivational experience.

Mark holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the Speaker Hall of Fame. He was recently honored with the Cavett Award, the highest honor the NSA bestows on its members, in recognition of his outstanding contributions to the speaking profession. Mark is also a member of the exclusive Speakers Roundtable, made up of 20 of the top speakers in America.

He understands your world and the world of leadership like few other speakers.  He practices what he teaches.  One of the things that differentiates Mark’s work is that it stems from experience as a business owner, association and board leader.  And he is still studying, researching and applying what he learns about leadership today, both with his clients and in the organizations in which he is privileged to have a leadership role.  He’ll create a talk for your audience with diligence and deliver it with heart.


  • The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary
  • Everybody Leads: How Anyone, Anywhere, Can Make a Positive Difference
  • How the Best Get Better: How to Give a Remarkable Performance in Anything You Do
  • (Your Title Here): Whether it’s Leadership, Sales, Service, or Individual Performance, It’s About Turning the Ordinary Into the Extraordinary

“The superlative feedback continues to flow on your presentation. Phone mail, CC:Mail and regular mail — it’s all with high praise. What is particularly being cited in the feedback is your demonstrated knowledge about The Hartford.”
The Hartford

“Your keynote address was right on point, your sense of humor was entertaining, and your messages on extraordinary customer service and leadership were inspirational. You did a superb job of customizing your communication to fit with our overall theme and with our executive speakers’ key points. Outstanding!”
Blue Shield of California

“Mark was thought provoking, genuine and entertaining. His ability to connect to and inspire our organization was unique. He engaged our audience with his warmth and energy, but held our attention with his honest and practical insights delivered with a refreshing authenticity.”

A few of Mark’s clients

  • Adobe
  • ASAP Software
  • AT&T
  • Avent
  • BankOne
  • Bell South
  • Big O Tires
  • Blue Cross/Blue Shield
  • Buick
  • Burger King
  • Carlyle Group
  • Cherwell Software
  • Christian Booksellers Assn.
  • Coldwell Bankers
  • Costco
  • Crown Castle
  • CUSO Financial
  • DemandGen
  • Doubletree Hotels
  • EDS.
  • EMI Music Distribution
  • Enterprise Rent-A-Car
  • Federal Express
  • Genentech
  • Golden Corral
  • GTE
  • Heller Financial
  • Hewlett-Packard
  • IBM
  • IREM (institue of real estate management)
  • ITT Hartford
  • Kennametal
  • Kodak
  • Lenovoa
  • Marriott
  • Martin-Senour
  • McDonald’s
  • Multifoods
  • National Apartment Assn.
  • Penn Mutual
  • Penzoil
  • Pepsi
  • Providian Life Insurance
  • Regal Cinemas
  • Rhino Records
  • S.C. Johnson Wax
  • Sears
  • Sherwin Williams
  • Sprint
  • Stihl
  • Subway
  • Sun Microsystems
  • Tiger Paws Software
  • Time Warner Cable
  • Toyota Financial Services
  • Union Pacific
  • United Artists
  • United Way
  • Wendys
Travels From:  Colorado
City: Denver
$20,001 to $30,000


Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted expert on leadership, team building, customer service and change.

Mark Sanborn graduated cum laude from The Ohio State University. In addition to his work as a business educator and author, Mark continues to be an active leadership practitioner. Most recently he served as the president of the National Speakers Association.

Mark is the author of eight books, including the bestseller The Fred Factor: How Passion In Your Work and Life Can Turn the Ordinary Into the Extraordinary which has sold more than 1.6 million copies internationally. His other books include You Don’t Need a Title to be a Leader: How Anyone, Anywhere Can Make a Positive Difference, Teambuilt: Making Teamwork Work, The Encore Effect: How to Achieve Remarkable Performance in Anything You Do and his most recent book, Up, Down or Sideways: How to Succeed When Times are Good, Bad or In Between. His latest book is Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results which was released March 2013.

He has created and appeared in 20 videos and numerous audio training programs. His video series Team Building: How to Motivate and Manage People made it to the #2 spot for bestselling educational video series in the U.S.

Mark’s list of over 2400 clients includes Costco, Enterprise Rent-a-Car, FedEx, Harley-Davidson, Hewlett Packard, Cisco, KPMG, Morton’s of Chicago, New York Life, RE/MAX, ServiceMaster, ESPN, GM, IBM, Avnet, Sandvik and John Deere.

“We each know how good we have become,” Mark says, “but none of us knows how good we can be. One of the most exciting opportunities we get each day is to pursue our potential.” Mark Sanborn challenges his audiences with this message and provides insights for extraordinary living.

What Drives Mark Sanborn?

Once asked what he would like as an epitaph, Mark explained, “Malcolm Forbes asked that his gravestone read, ‘While alive, he lived.’ I aim beyond that. As a result of my life, work and relationships, I would hope my headstone someday reads, “While alive, he lived. While he lived, he loved. Because he loved, he served. And when he served, he led.”

He resides in the greater Denver, Colorado area with his wife Darla and sons Hunter and Jackson. Mark is also an avid downhill skier, scuba diver and motorcyclist.

We invite you to learn more about Mark Sanborn and how his keynote presentations, books and learning resources on leadership, customer service, and remarkable performance can make an extraordinary difference in your work and life.


Personalize the message of Mark’s bestselling book, The Fred Factor, for your audience.

This highly motivational presentation explains how you can become a Fred … providing you the means to reinvent your business and life through self-mastery, vision, empowerment, and service. This program is a powerful way to get everyone from front-line employees to upper management focused on the importance of self-responsibility and creating value for those with whom we work and live. It goes beyond the workplace to show viewers how to enrich their personal lives as well.

The Mission: Be a Fred

…continually create new value for those you live and work with through dedication, passion and creativity.

The Four Principles of The Fred Factor

Everyone makes a difference.
The only question at the end of the day is “What kind of difference did you make?”

Everything is built on relationships.
Go beyond simply interacting with customers and colleagues to build relationships.

You must continually create value for others, and it doesn’t have to cost a Penny. You can replace money with imagination. The objective is to outthink your competition rather than outspend them.

You can reinvent yourself regularly.
No matter what job you hold, what industry you work in or where you live in the world, you wake up every morning “tabula rasa,” with a blank slate, and you can make your business and your life anything you choose.

Like the real Fred (yes, he does exist), The Fred Factor is an extraordinary presentation, particularly when tailored to fit your organization.

The Fred Factor Presentation Topics

Lead Like Fred

Is your leadership ordinary or extraordinary? Have you considered what makes the difference? The proof is in the results you get from the people you lead. Ordinary leadership = ordinary results. Extraordinary leadership = extraordinary results.

The four principles of the international bestseller The Fred Factor affect every aspect of your business or organization. Mark Sanborn, ranked by as one of the top 30 leadership experts in the world today, shows you how the Fred Factor philosophy affects your leadership skills and the results you achieve. He’s presented “Lead Like Fred” to hundreds of audiences across the U.S. The insights are tailored specifically to leadership and easy to understand and apply.

If you think The Fred Factor is just about customer service, think again. The principles will help you turn the ordinary into the extraordinary.

Sell like Fred

Who is Fred? And what is The Fred Factor? Based on his international bestselling book, The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary, Mark Sanborn, a former sales and marketing executive, can show you and your team how to become extraordinary sales professionals and gain a advantage in today’s hotly competitive sales environment.

Mark has addressed hundreds of national sales meetings and can bring his expertise to your next meeting. Tailored specifically to sales professionals, “Sell Like Fred” teaches how to truly become a partner rather than just a vendor, create value without necessarily spending money to do it, outthink your competition and reinvent both yourself and your sales process. Mark’s high energy and entertaining approach to education makes “Sell Like Fred” the perfect keynote for your sales team.




In his work with corporate America, Mark Sanborn has found that too many definitions of leadership are focused on the outer manifestation of leadership: the title, position on the org chart, and corner office space.

These perquisites of appointed leadership may have little to do with the actual ability of the individual who enjoys them to lead. Sanborn has found that the more telling characteristic of true leaders is their power with people as opposed to the positional power they may enjoy over people.

As one of our leading thinkers, authors and speakers on leadership, Mark has focused on the true heart of leadership; What he refers to as little ‘l’ leadership. This—genuine leadership—is not conferred by title or location in the executive suite. It is leadership demonstrated through our everyday actions and the way we influence the lives of those around us.

Mark was inspired to write You Don’t Need a Title to Be a Leader: How Anyone, Anywhere, Can Make a Positive Difference by his encounters with the genuine, often untitled, leaders that make such a significant and positive difference at every level of our organizations.

In Mark’s keynote presentation of the same name you’ll gain valuable insights on how to develop your own leadership ability and the leadership potential of your employees. He’ll show you how to identify and develop the characteristics that define genuine leadership.

As a master storyteller, Mark has an unparalleled ability to communicate fundamental business and leadership truths through simple stories, anecdotes and humor. You Don’t Need a Title to Be a Leader is a message that will resonate with those who aspire to make a positive difference — regardless of title or position.

How do you keep getting better, when you’re already the best? Or what happens when complacency, out-dated thinking or weariness stunts performance? What do you do when growth stalls, or when your team is working below its true potential?

The answer: you’ve got to pursue your true potential.

Today’s top performers and top companies often experience a crisis once they’ve moved into the number one spot. It is easy to become complacent and rest on past accomplishments while competitors are biting at your heels. When you’re number one, there is nobody to emulate. You either keep increasing your lead or run the risk of being overtaken by numbers 2 though 5.

Mark Sanborn has worked with many of America’s best companies. That’s because he has the ability to motivate and teach simple, proven and highly effective ways of thinking and doing that keep individuals and organizations moving forward and gaining new ground. Not only has he learned from working with the best—some 2400 clients—but he’s learned what doesn’t work, too, and can help you change your thinking and supercharge your performance.

Here’s what Mark teaches in How the Best Get Better:

  • Why top performers must go beyond simply “achieving the goals” or “making your numbers.”
  • Why “taking action” isn’t enough (and what really is).
  • How to become laser-focused each day and do those things that produce the biggest results (learn the specifics, not the generalities).
  • Two statements anyone can use that absolutely define collaboration and teamwork.
  • 6 things you absolutely control.
  • What is far more important than the ability to change.
  • A form of discontent that achievers use to continually improve.

If you’re having a meeting of top performers, organizational leaders or anyone who needs a boost to supercharge their outlook and performance, talk to Mark about how he can help.

Every customer is different, so why should every speech be the same? Mark Sanborn is known for his high level of tailoring custom speaking engagements to meet the individual needs of his clients. Whether it’s about leadership, sales, service, or individual performance, it’s about turning the ordinary into the extraordinary.

Mark designs each custom speaking engagement to meet your objectives and to reinforce the objectives of the entire meeting. He has the ability to integrate his message into the rest of the meeting or conference. This means your audience members benefit from the synergy of all the presentations they hear, and reinforces the hard work you’ve done to plan an effective event.

Topics of Focus

  • High-Impact Leadership
  • Extraordinary Customer Service
  • Stellar Sales
  • Enhancing Teamwork

Areas of expertise

  • Leadership
  • Team Building
  • Customer Service
  • Change
  • Executive Coaching
© 2024 Ro Morrison & Assoc.