Michael Maslansky

It's Not What You Say That Matters, It's What They Hear

Giving Advisors the Confidence to Say the Right Thing in the Right Way to Maximize Impact

One of corporate America’s leading communications and research strategists, Michael helps communicators understand the challenges of effectively getting their message to skeptical audiences.

Michael uses experiences from more than a decade of research into the art and science of persuasion to counsel Fortune 500 corporations, industry associations, and non-profits on how to communicate credibly in this challenging environment.

Michael shares with clients his in-depth understanding of hot-button issues in banking and financial services.

Over the years, he has helped Fortune 500 companies position and differentiate their brands and products during good times, and protect their reputations during crisis.

  • The Language of Financial Services
  • Using the Language of Trust in a World of Skeptics
  • Live Interactive Research: Customized Insights. Incredible Impact

“Now I realize how important using specific words is when talking to my clients… it was the best training I’ve received in my 22 years in this industry.”

– John Asher, SVP Financial Advisor, UBS


“They’re top of the heap for messaging and communications research.”

– Jon Richter. Director Global Markets Analytics, Pfizer


“Immediately following your presentation, our chairman came up to me spouting praise for your key messages and wants to adopt the Language of Trust in what he does next year.”

– David Hyatt, VP Chief Public Affairs Officer, National Automotive Dealers Association

Michael’s Client List Includes…

  • Bank Of America
  • Chase
  • Citibank
  • Insured Retirement Institute
  • General Electric
  • Pricewaterhouse Coopers
  • Property Casualty Assoc. of America
  • Penn Mutual
  • UBS
  • Van Kampen Investments
  • Wachovia
Travels From:  New York
$15,001 to $20,000


Keynote Speaker Michael Maslansky is one of corporate America’s leading communications and research strategists.

He advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on what to say, how to say it and, most importantly, why it matters.

How CEOs, companies, and entire industries communicate – whether during crises, in advertising and public relations campaigns, or with investors, Congress or the American people – often means the difference between success and failure.

Clients from Pfizer to Bank of America to Microsoft to Starbucks turn to Michael to understand the public mood, challenge conventional wisdom and transform not just what they say to key audiences – but how they say it.


For financial services firms to connect and communicate with this skeptical public, the right language is more important than ever.

Based on more than a decade’s worth of research with leading banks, credit companies, insurance companies, asset managers and broker-dealers into how consumers and the public perceive financial services companies, Michael provides actionable principles for credible communication that will help you make every communication more effective.

In this keynote, Michael presents real world examples of how financial services firms have succeeded or failed based on their ability to effectively communicate to external and internal audiences.  Relying on deep industry knowledge and a wealth of proprietary research, he provides audiences with a tailored set of communication principles they can directly apply to the work they do every day.

In this entertaining, highly relevant and engaging interactive presentation, Maslansky explains:

  • Why underlying attitudes toward the value of the financial services industry make it harder to make economic and job-creation claims
  • What it takes to rebuild trust in this new environment
  • Why TARP and other dead horses still matter, even if you don’t want them to.
  • Why the contradictions between what you say and what you do can make it impossible to rebuild trust.
  • Why the old rules of selling need to be replaced with the new approach of “strategic telling.”
  • Why four principles of communication can make every message more credible and help you turn skeptics into supporters.

Whether you are a senior executive, salesperson or marketer or anyone who has to communicate about your product or service, this presentation can give you a deeper understanding of your audience and what it takes to sell your product, service or new idea.

In today’s skeptical environment, it is not enough to have a good story to tell, you need to be able to tell a good story.

How can you communicate effectively in an environment where consumers have more control, technology has more impact and the media is everywhere, all the time?  How do you manage your reputation?  Create internal alignment?  Sell products in a crowded space?  Address critics, regulators and the media?   He’ll share insights into new words and new techniques for your organization, whether in times of crisis, in advertising and public relations campaigns, or with investors.

At most conferences, the conversation is about customers, but the customers are not part of the conversation.

In these unique and completely customizable sessions, you can bring real customers into the conversation.  Your attendees can hear what customers really think.   They can see how customers respond to your company’s or industry’s message.  They can provide live feedback and insight about your products, communications or issues that matter. Michael has led nearly 100 of these live sessions in front of tens of thousands of conference attendees.  And thanks to this unique approach and the powerful feedback from real customers, they consistently receive the highest feedback from attendees.

* Contact us for additional information and pricing on this special presentation

Areas of expertise

  • Language of Trust
  • Communication
  • Branding
  • Public Perception
  • Messaging/Trends
  • Risk
  • Research Strategy
  • Customized Live Research Programs
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