Randy Pennington


Randy Helps Leaders Deliver Positive Results in a World of Accelerating Change

Whether it’s tomorrow or ten years from now, your future success is determined by the ability to anticipate, adapt, and execute to achieve results.

Randy Pennington delivers insightful and actionable strategies and tools you can use immediately to address the biggest challenges you face today and tomorrow. He is a business performance expert who has spent decades helping leaders and organizations in numerous industries achieve better results, build stronger cultures, and make change work as a strategic advantage.

Randy’s customized, practical presentations equip and inspire every audience to achieve positive results in a world of accelerating change and complexity. Key results include:


  • Define what change means for you and turn it into a strategic advantage
  • Identify and reduce resistance and stressors that prohibit change
  • Stay nimble and embrace change to remain relevant and competitive


  • Sustain a strong, confident culture that delivers positive results for the organization and its customers
  • Reduce fear and uncertainty
  • Implement strategies that immediately make you stand out from your competitors


  • Renew focus and commitment from every member of your team
  • Improve trust and communication
  • Increase personal responsibility, accountability, and performance
  • Make Change Work™: Staying Nimble, Relevant, and Engaged in a World of Constant Change
  • RESULTS RULE!® Be a Hero in a “Me Too” World
  • Dodos & Coyotes: Only the Nimble Survived
  • Change Your Leadership – Change Your Results

“Randy Pennington’s Results Rule! Message and focus on creating a culture that helps us stand out in the marketplace was the perfect way to close the meeting. It was obvious that you took the time to listen and learn about the issues our company is facing… You have again delivered a product that is focused on today’s business needs.”      

 “Thanks to your delivery and customization, you received the highest rating from any speaker we’ve ever had.”  
LaSalle Bank

“We challenged you with effectively reaching out to a diverse audience with a wide spectrum of experience.. It was clear from the beginning that you were more than up to that challenge. We credit much of our success in helping our agents develop meaningful business plans to your presentation.”
State Farm Insurance

 “Randy Pennington is one of a very small list of people who have the ability to capture an audience in a keynote, and work with our organization as a partner for years to develop an in-depth, interactive leadership development curriculum. Our members love him.”
International Right of Way Association

A sample listing of the clients Randy is proud to have served from the financial services industry

  • Bridgeway Capital Management
  • California Credit Union League
  • Commercial Finance Assn.
  • Fannie Mae
  • First Texas Bancorp, Inc.
  • Mortgage Bankers of America
  • National Assn. of Federal Credit Unions
  • Texas Credit Union League
  • Texas Savings & Community Bankers
  • United Services Automobile Assn.
Travels From:  Texas
City: Dallas
$10,001 to $15,000


Randy Pennington helps leaders make the changes and build cultures they need to achieve positive results in a world of accelerating change.

Randy has worked with many of this country’s best-managed organizations including Alabama Power Company, Sprint, Transamerica Life & Protection, and St. Luke’s Hospital as well as numerous associations and government agencies. Additionally, Randy serves as an adjunct instructor in the Cox Business Leadership Center at Southern Methodist University.

Randy is author or three books: Make Change Work, named the 2013 best general business book by USA Book News; Results Rule!®, named the 2007 best general business book by USA Book News; and On My Honor, I Will which Ross Perot described as having “cracked the code of great leadership.”

Pennington’s expertise has made him an internationally respected guest commentator with appearances on CNN, PBS, Fox News, the ABC Radio Network, and the BBC. His ideas have appeared in The Wall Street Journal, The New York Times, Entrepreneur, Executive Excellence, Training & Development, in numerous newspapers, and many professional/trade association journals.

Randy’s background is a unique blend of line, staff, and consulting experience ranging from hourly employee to senior management. He holds a Bachelors and Masters Degree in Psychology and has completed Postgraduate work in Organization Administration and Management.

A dedicated volunteer leader, Randy is past Chairman of the Board for both the American Heart Association, Texas Affiliate and the National Speakers Association Foundation Board of Trustees. Randy was also a founding member of the Texas Council for Cardiovascular Disease and Stroke.

He was inducted into the National Speakers Association Speaker Hall of Fame in 2009.


A fundamental shift is occurring in how business is conducted. Change no longer influences the environment — it is the environment.

That’s why this session is so important – it provides practical tools to help leaders and organizations meet the challenges of continuous change in these transformational times.  New challenges are presented to us every day. We can survive and flourish by learning to stay nimble, relevant, and engaged in a constantly changing world.

Participants in this entertaining, fast-paced session receive practical information based on Randy Pennington’s 20 years of experience helping organizations initiate and manage change. The specific content will be designed and customized for you from the following list of objectives. At the end of the session, participants will be able to:

  • Describe how change has changed and why the ability to continuously and quickly adapt is critical for personal success and business survival
  • Identify the five reasons why individuals and organizations have difficulty adapting to change and what you can do to overcome them
  • Utilize seven change leadership strategies to turn intentions into action that enables your team to change more quickly and often
  • Address seven behaviors your team members may exhibit to block change
  • Develop personal strategies to thrive in the midst of change and make change a way of life


Formats range from a 45-minute high-energy keynote to a half-day interactive workshop that includes practical application activities and exercises. Attendees leave with 1-3 personal goals. Each program is tailored to your meet your specific needs and culture using a variety of pre-conversations, surveys and research.

Your organization is either a hero, has-been, or wanna-be.

That’s where creating a Results Rule! culture will turn your uniqueness into a competitive asset that clears the playing field.

Results Rule! is all about getting focused on producing results year… after year… after year and breaking out of the “me too” club.

The marketplace never lies – Results Rule!

Randy Pennington is a 20+ year business performance veteran and an expert in helping companies build a culture focused on results. His insights align the strategic issues of relationships, accountability, and results to create a sustainable competitive advantage in a “me too” world!

The keynote:

  • Establish a clear distinction between you and… the other guy
  • Build and grow a culture focused on producing results
  • Create the catalyst for enhancing customer value and increased effectiveness in everything you do

A compelling culture is the competitive asset that sets you apart. Here’s an opportunity to stop standing in the way of your own success.


Seminar or Workshop of 90 minutes to a full day.

The story of two animals reveals what it will take for you to remain relevant and successful in the future.

The dodo bird went from living a comfortable life in a wonderful environment to extinction in less than 100 years. In contrast, the coyote has expanded its territory and flourished as its way of life was threatened and altered.

So which are you? A dodo or a coyote?

Only the nimble survive. This session provides you with the strategies and mindset you will need to thrive in the face of constant change and uncertainty. In this unique and memorable session, you will learn:

  • Where you are right now – if you are a dodo or a coyote
  • The seven characteristics that doomed the dodo and make the coyote the model for nimbleness and adaptability
  • The three steps you must take immediately to avoid becoming a dodo and thrive like the coyote in the future

Keynote or general session presentation of 45 to 60 minutes in length.

What if you could have a blueprint for becoming the leader you always wanted to be … one who inspires trust, respect, commitment, and results from others?

Here’s the good news – the blueprint exists.

This powerful program lays out a clear path for becoming a leader who inspires others to achieve greatness in a turbulent, changing world. Leaders who measure up will enjoy a competitive advantage through stronger relationships, commitment, trust and loyalty. Citing real-life examples from legendary leaders such as Ross Perot, Mary Kay Ash, and Rex Tillerson, as well as corporate examples from legendary companies such as Sewell Automotive, Southwest Airlines, and SmithBucklin, Randy Pennington provides you with the strategies you can immediately. You will learn how to:

  • Build trust and stronger relationships with your customers and employees
  • Create a culture and environment where people volunteer their commitment to help you succeed
  • Promote accountability for results
  • Build support for continuous growth and change

Your long-term success depends on your ability to influence others. Don’t miss this opportunity to learn and share great ideas with like-minded colleagues.


Formats range from a 60-minute, thought provoking keynote to a half-day interactive workshop that includes practical application activities and processes that can be applied in your organization immediately.

Areas of expertise

  • Business Culture
  • Change
  • Leadership
  • Peak Performance
  • Change Management/Leadership
  • Organizational Effectiveness
  • Developing a Competitive Advantage
  • Integrity & Ethics


© 2024 Ro Morrison & Assoc.