Good service is no longer good enough. In a demand economy, people want an elevated experience and it is a key part of how customers and prospects assess and determine value. No longer is it enough to be transactionally efficient, every team member, regardless of their role, needs to deliver an elevated experience to set themselves and the organization apart from all others. The key components that consumers express when asked what constitutes an elevated experience and the actionable tactics to execute are detailed.

Specifically, this keynote presentation addresses:

• Why great or even personal service is no longer enough to retain their business.
• How a customer or prospect’s overall experience is an integral part of their perception of real and perceived value.
• Why an elevated experience illustrates a relational approach over a transactional approach.
• How the delivery of an elevated experience becomes a clear point of distinction from others in the marketplace.
• How to elevate your customers experience and create emotional chemistry, stronger relationships, repeat business, and brand advocacy.

Based upon empirical research, Richard identifies the four key business components that consumers and business buyers say sets a business apart so that it is perceived as distinct from all others in the community. Using that research as a backdrop, Richard details how attendees can expand their vision for their business and position themselves distinctly in their community so that it is authentically received. In addition, he gives actionable insight on how to elevate the customer experience so that attendees truly become known as the business or team of choice.

Specifically, this keynote presentation addresses:

• The power of vision and its importance in strategic decision making.
• The need for distinct marketplace positioning and the path to authentic distinction.
• How to clearly articulate and influence outcomes.
• Why the experience of the customer drives their loyalty.

This presentation, for sales and marketing professionals and leaders, speaks to the empirical research that 87% of individuals belong to some organization that supports what they do for a living, recreation or their special interest. Consequently, Richard delivers specific strategies and prescriptive tactics they can use to uncover hidden opportunities to target and acquire more of the right customers.

Specifically, this keynote presentation addresses:

• How 87% of individuals network and communicate with one another and why it matters.
• Why your current customer base is full of leverageable markets and networks that are just waiting to be uncovered.
• How to clearly identify and uncover those hidden markets and networks and move forward.
• The most effective ways to be highly visible and a “go to” resource in your chosen markets.
• How to leverage your best customer relationships to gain a steady flow of targeted, warm introductions to the right prospects, not just some random referrals.
• How to improve your social prospecting skills with the exact words that enable you to confidentially move from “meeting people” to “meeting with people.”
• How to proactively execute and make the changes that will move you into growth.

Leading a multi-generational workforce, increasing productivity, as well as improving recruiting and retention are just a few of the issues facing every leader today. Whether they are CEO, president, department head or team leader, these issues require each to see their role through a different lens.  The lens of the individuals they lead and the external clients they ultimately serve.

Consequently, leadership at every level requires a clear definable vision of the future and a communication reset that delivers direction and promotes collaborative processes.

These required shifts, coupled with a caring culture that focuses your team on demonstrating the core values of your organization, ensures the future growth and sustainability of every organization. This presentation while inspirational in tone, calls all audience members to ask themselves the tough questions about how they currently lead and where they need to improve.