Purpose: 45-90 Keynote The Cure for (creeping)Complacency.

Has Your Company Felt Complacency Creeping in?When your company first launched, did you shake the world with something new and groundbreaking? Were you the unlikely underdog that unseated the industry leaders? Over time, have you had so much success that you’ve slowly lost your hunger? Do you find you aren’t as reactive as you once were? Maybe you are celebrating yesterday’s profits while your competitors are turning up the heat. Ross Shafer can reinvigorate your organization by sharing case studies of legacy companies who were determined to get their youthful groove back.

What Can We Learn from Startups? In the beginning, startups have very little to lose because they aren’t risking long-term relationships. Marketing and staff budgets are skinny so they have to do a lot…with a little. They don’t have the time or the resources to make things perfect so they frequently launch in Beta Mode and they make on-the-fly adjustments to lock in new business. Startups react with extreme urgency and an eagerness to please. They are also less intimidated by larger companies and will do ‘the unconventional’ to go after your market share. Ross believes legacy companies can reinvigorate their organizations by being nimble, urgent, flexible, reasonably open to risk, and are eager to change tactics when market conditions shift.

Don’t Assume You Have Unbreakable Relationships: Legacy companies sometimes assume that they’ve built such strong and lasting client relationships that they don’t have to work as hard. But unless you remain vigilant, a startup can swoop in with a fresh idea and land one of your best clients. Magnusson/Klemencic Structural Engineering is a 93-year-old company that has designed and built some of the world’s most recognizable buildings. Yet, their philosophy is: “We have an active data base of over 5,000 clients. We think of them as our friends. However, when we do a new pitch we send in the A-Team and act like it’s our first time. We may win on our past work but we prefer to win on our enthusiasm.” Ross can show you what it takes to ignite your enthusiasm.

Create the Startup Buzz Again. Startups create an industry “buzz” because they are fearless in their pursuit of credibility and unique offerings. They disrupt the market and all heads turn. In a high velocity recommendation economy, “buzz” is important to your clients and customers. Your clients/customers/members want to know they are partnering with an entity that will get them to the future first. Ross describes what your organization (and teams) must do to compete against the startups that are huddling in the corner secretly plotting to steal your market share.

Purpose: Motivating 45-90 Keynote on How to Advance Your Career.

Ross Shafer says, “We all want success in our careers and business…but too often we look for encouragement and validation from other people. Ross will inspire you to take charge of your own destiny when nobody is around to guide you. Ross reminds you that nobody cares more about advancing your career than you do so, you must become the leading expert on…you.

No Blame. No Excuses. Focus on Excellence.

Regardless of your personal trials or professional obstacles, assigning blame or making excuses will notimprove your situation. Instead of complaining, refocus your energies on increasing the excellence of your performance. Excellence will bring you respect and job security. Excellence is the fast track to a fulfilling life.

The Side Effects of Excellence:

Regardless of your profession, becoming extraordinary defines ‘who you are’ much more than ‘what you do.’ Excellence attracts connections and influence. Excellence increases confidence and achievement to the point that others will offer you incredible opportunities. You just have to manage your fears and reprogram your mind to ignore your self-imposed limitations. Ross will leave you with an entirely new vision of your capacity to succeed.

Ramping Up Your Resilience:

In your career, you will be exposed to mergers, acquisitions, changes in leadership, industry shifts…as well as good and bad economies. Ross will teach you how to forge a resilient attitude toward unforeseen circumstances. He will show you how to prevent making poor choices during uncertain times.

Becoming Necessary to your Organization:

If you want to become a valuable and necessary member of your organization you must be able to think beyond your job. Organizations honor creative people who can discover new revenue streams, develop ideas to save money, and suggest ways to improve process efficiency. Ross will describe where to look for these  innovations and how to execute them.

Getting Yourself Noticed…In a Good Way.

You have no doubt noticed that people who can communicate with confidence are the ones who get the best opportunities. Ross will show you how to master the “elevator pitch” and how to handle yourself in meetings. He will describe how to gain the confidence of your peers – and how to get buy-in from the most influential people. Ross will also give you a strategy for overcoming intimidation by people who have something you want. (Sales teams love this part).

BEYOND ‘CUSTOMER EXPERIENCE MAPPING’

Customer Science is the next generation of CRM. Customer Service Management analytics & behaviors evolve as they increasingly interact with e-commerce, smart devices, kiosks, and digital push. We coach organizations on how to design, engineer, and execute a deliberate Emotional Customer Journey enhanced by those technologies.