Sarano Kelley

Challenging Financial Professionals to Break Through Performance Barriers in their Professional & Personal lives

Travels From:  California
City: Los Angeles


Sarano Kelley, founder of The Game and author of The Game: Win Your Life in 90 Days, grew up in a gang-infested neighborhood of Brownsville, New York. At age 16, he was accepted and began his studies as Vassar College. By the time he reached 23, he was already earning $400,000 in commissions as a Wall Street stockbroker. It was at the height of his professional success when a family tragedy occurred and Kelley lost some of his beloved family members in a sudden fire. The somber experience was the driving force behind Kelley’s journey of new beginnings where he discovered how to produce results, while achieving a life based on the principles of balance and purpose.

Kelley’s experience as a motivational speaker and life coach has allowed him to train more than 250,000 people. While serving as a media coach, Kelley trained several corporate leaders and government representatives. Because his trainees were frequently interviewed on CNN, 20/20 and 60 Minutes, it was up to Kelley to properly prepare these individuals for their public exposure. His media coaching experience also gave Kelley an opportunity to coach President Clinton’s White House Fellows, a leadership group which included Gen. Colin Powell.

For several years running now, Kelley has been rated as the number-one speaker for the Securities Industry Institute at the Wharton School of Business. Kelley has appeared on Good Morning America and his non-profit foundation teaches the same principles to schools across the nation. Additionally, his own ABC prime-time television special for children called The Game: Winning at Life likewise espouses these same successful principles and ideas.

In February 2007, Sarano won his own personal game when he married his partner in life and in business, Brooke Kelley. He is the proud father of two beautiful daughters, Georgia and Grace.


The Game keynote presentation describes the highly successful Game Method in detail, as found in the best-selling book. Using lecture, story, humor, and self-diagnostic exercises, this session engages participants – giving them a rare chance to assess their performance in key areas. And it offers them a challenge over the following 90 days to make significant improvements – using key principles from sports and other forms of competition.

The Firm keynote presentation offers breakthrough strategies for individual advisors looking to better manage their teams and achieve maximum accountability.

Advisors learn the approaches and methods used by the highest-performing teams, including: how to assign team roles and responsibilities, how to choose a practice manager, how to discuss conflicts between senior partners, and how to hold partners accountable for initial agreements. This keynote also instructs advisors on the importance of quarterly performance reviews, and offsite team meetings, while showing how to establish an advisory board for their team.

This mesmerizing keynote teaches participants the powerful communication tactics mastered by the top 1% of advisors to overcome situations that can otherwise derail the selling process. It showcases techniques such as the “replay,” “verification,” “

It showcases techniques such as the “replay,” “verification,” “acknowledgment,” and “probe,” that cause a client or prospect to reconsider their objection or concern. The presentation also describes both the conscious and unconscious objections that make clients or prospects hesitate to move forward on important financial decisions.

This keynote produces a consistent and documented 1000% increase in referrals for advisors who use the proven process.

The presentation explains why the traditional approach to referrals often fails, and how with a better client service model and more advanced consultative dialogue skills, advisors can create new “advocate” relationships with their clients – turning them into business development partners, not mere referral sources.

This fresh approach to referrals empowers advisors to take advantage of the sea change in business development brought on by social media.

This dynamic keynote helps advisors build a “strategic network” that acts as a magnet for new business.

Participants learn the little-understood principles that make some people naturally better connected – connections that give them special advantages in business settings. Advisors learn a new step-by-step networking approach called “campaigning,” practiced by some of the industry’s largest and most profitable producers.

This groundbreaking presentation ranked #1 at the Security Industry Association’s Wharton School program for industry leadership for several years running.

Going beyond the basics, this training session helps participants take their communication skills to a higher level, tapping into their deepest convictions – the emotions that create the most powerful and memorable presentations.

Advisors will learn the key communication techniques that cause audiences of all sizes to take action – as well as the one little-known secret to successful speaking that is rarely taught in presentation skills programs.

This enlightening session shows advisors how to use an elite discovery process with clients and prospects that more deeply explores a prospect’s goals and values. Empowering advisors beyond financial planning, and into the wealth management arena, this session introduces a goals-driven conversation that positions the advisor immediately as a trusted resource, and creates a unique dynamic where the prospect closes the sale for the advisor.

Empowering advisors beyond financial planning, and into the wealth management arena, this session introduces a goals-driven conversation that positions the advisor immediately as a trusted resource, and creates a unique dynamic where the prospect closes the sale for the advisor.

This must-see training session explores the all-too-common challenge advisors face in social networking: how to turn small-talk into genuine business opportunities – without appearing pushy.

Attendees learn the real secret to not offending social contacts, and how even the most seasoned advisor can communicate more effectively in social settings – making social networking an integral part of cutting-edge prospecting.

Areas of expertise

  • Financial Services Sales Processes
  • Financial Services Best Practices
  • Recruiting
  • Accountability
  • Financial Literacy
  • Leadership
  • Work-Life Balance
  • Media Skills
© 2019 Ro Morrison & Assoc.