Shep Hyken

Customer Service and Experience Expert—Hall of Fame Speaker—Bestselling Author

Build Credibility, Trust and Confidence with Your Customers

Shep Hyken, CSP, CPAE is a customer service expert, professional speaker and bestselling author who works with companies and organizations who want to build loyal relationships with their customers and employees.

His articles have been read in hundreds of publications, and he is the author of Moments of Magic, The Loyal Customer and the Wall Street Journal and USA Today bestsellers, The Cult of the Customer and The Amazement Revolution, which was also recognized as a New York Timesbestseller, and, his latest book, Amaze Every Customer Every Time. He is also the creator of The Customer Focus program which helps clients develop a customer service culture and loyalty mindset.

On August 4, 2008, Shep Hyken was inducted into the CPAE Speaker Hall of Fame at the 2008 National Speakers Association Convention in New York City. Up to 5 people a year are admitted into the CPAE (Council of Peers Award of Excellence) Speaker Hall of Fame since its creation in 1977. Shep received this prestigious acknowledgement on his 25th anniversary of being in the speaking business.


  • Creating “Moments of Magic,” Customer Loyalty, Excellent Customer Service Customer Relations
  • Amaze Every Customer Every Time
  • The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience
  • The Cult of the Customer: Create an Amazing Customer Experience that Turns Satisfied Customers Into Customer Evangelists
  • You Are the Magic!
  • Focus On the Customer—LIVE!
  • Customer Service Training Workshop

“It was a pleasure having you at our meeting. Our agents are saying you are one of the best speakers we have had! Your energy and enthusiasm made for an incredibly successful speech. Thank you for making our meeting a success.”
Mass Mutual Financial Group

Your ‘Moments of Magic’ helped make this year’s meeting a great success. We needed a true professional to bring things ‘up’ on the last day, and we certainly made the right decision in giving that assignment to you.”
Million Dollar Round Table

Your words were inspiring, your magic was awesome! Thanks for a great job at our presentation. I continue to hear how much everyone enjoyed the talk. We will work together again soon!”
Pioneer Investments

“Employees were looking for a reason to laugh. You provided that opportunity. And, just as importantly,you delivered a strong message about the importance of customer service and the impact we can have on our business if we show our customers that they are important to us.”


Shep Hyken specializes in sharing his expertise, insights and experiences as an expert customer service speaker. He has a diverse client list of the biggest companies in a variety of industries. Below is a partial list of some of Shep’s financial services many satisfied clients.

  • AIM Mutual Funds
  • American Express
  • Dain Bosworth
  • Deluxe Financial Services, Inc.
  • Edward Jones
  • First Trust
  • Illinois Mutual
  • KPMG
  • Newlife
  • NEXT Financial
  • Norwest Bank
  • Pioneer Mutual Funds
  • Transamerica Insurance
  • Wells Fargo
Travels From:  Missouri
City: St. Louis
$20,001 to $30,000


Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession.

Shep works with companies and organizations who want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution and Amaze Every Customer Every Time.

He is also the creator of The Customer Focus™, a customer service training program which helps clients develop a customer service culture and loyalty mindset. (Now available as an online/web-based training program!)

In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of clients ranging from Fortune 100 size organizations to companies with less than 50 employees. Some of his clients include American Airlines, AAA, Anheuser-Busch, AT&T, AETNA, Abbott Laboratories, American Express – and that’s just a few of the A’s!

Shep Hyken’s most requested programs focus on customer service, customer loyalty, internal service, customer relations and the customer experience. He is known for his high-energy presentations, which combine important information with entertainment (humor and magic) to create exciting programs for his audiences.


These topics and themes are the basis for Shep’s customer service presentations. They focus on how important service is in today’s world.

Make your organization a star in your customers’ eyes. Some of the topics in these presentations include Jan Carlzon’s Moments of Truth, Moments of Magic, parallels between selling and service, meeting and exceeding expectations, handling confrontations, building relationships and more.

Shep supports all of the concepts with specific “how to’s” that the audience members will want to immediately put into action.

To get and to keep your customers you must deliver an amazing experience.

In this fast-paced and content-rich presentation Shep will share some of the 52 “Amazement Tools” featured in the book of the same name.

The audience will learn best practices, tactics, and strategies to help them deliver the most amazing customer service on the planet.

This is must-have information that will help transform your organization into a seriously customer-focused operation … with a serious competitive edge!

Shep’s New York Times and Wall Street Journal bestselling book has turned into one of his most requested speeches.

The Amazement Revolution is the culture that can drive any organization – from one employee to tens of thousands – to focus completely on delivering an amazing customer experience.

Shep’s simplistic concept of Customer Amazement is about being better than average, all of the time.

The speech builds on some of Shep’s time tested concepts and adds new strategies and techniques.

This presentation is based on Shep’s Wall Street Journal bestselling book of the same name.

This speech will take your audience through the five “cults,” or phases, that all companies must go through to create an experience that turns your satisfied customers into customer evangelists.

The audience will be introduced to a concept that leads both customers and employees through five distinct cultural phases – from “uncertainty” to “amazement.”

Beyond the concept, Shep shares specific strategies that the audience will be able to implement immediately.

This motivational speech combines humor, magic, information and motivation to create an exciting and enlightening presentation for all types of audiences.

It is a fun program that can incorporate parts of Shep’s service programs or can include topics such as personal excellence, goal setting, turning negatives into positives, teamwork and more.

This is an outstanding program for banquets and special events.

Perhaps your organization has held focus groups where customers are brought into a comfortable environment and asked questions.

Imagine taking the focus group live, in front of your organization’s executives, sales people, etc.

Shep Hyken will host and facilitate a focus group in front of your audience.

Shep will learn specific information about your business and industry, learn about your customers, and develop questions to ask them. But most importantly, Shep will open the session up for questions from the audience.

Your people will be able to ask these customers virtually any questions they have ever wanted to ask – no holds barred!

Shep encourages participation and keeps the program moving with high energy and his own brand of humor. (You might say this is a cross between Phil Donahue and Jay Leno!)

The Customer Focus is a customer service training program for companies who want to create a stronger service culture that builds loyal relationships with their customers and a better environment for their employees.

Welcome to The Customer Focus, another Shepard Presentation. TCF was created to help develop a mindset dedicated to delivering outstanding service to both external and internal customers.

TCF is a process that requires the commitment and dedication of every employee in a company (or division of a company). Concepts, strategies and exercises are facilitated by professional trainers who have been approved by Shep Hyken to present the TCF workshops.

A by-product of this customer service training program is that it helps build employee loyalty and a better working environment.

The fundamental purpose of a business is to satisfy customer/client needs at a profit.

Your company can only benefit from a strong customer service culture. Satisfied customers are converted to loyal customers. More sales come from existing customers. You customers become your advocates, creating excellent word of mouth advertising. And, much more. The bottom line is increased revenue.


Areas of expertise

  • Customer Service Expert
  • Customer Loyalty
  • Internal Service
  • The Customer Experience
  • Brand Loyalty
  • Time Management
  • Leadership
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