Search
Speakers

Terri Sjodin

Helping Individuals & Organizations Communicate More Effectively Through the Development of Persuasive Presentation Skills

Many consider Terri to be today’s sales professionals’ speech coach.

Sjodin Communication’s mission is to provide clients with training and development programs that help them to deliver more polished, creative, and persuasive presentations that generate results.

Her combination of academic communication theory, field research, and practical street sales experience collected during thousands of coast-to-coast business presentations cast Terri in the leading role of advising today’s professionals on becoming more polished, persuasive presenters and adapting to the changing marketplace. She has developed a proven track record, and solid reputation for delivering outstanding seminars, training programs, materials, consulting and workshops.

In July of 2012, Terri was inducted into the NSA Speaker Hall of Fame. Admission into the CPAE Speaker Hall of Fame is a lifetime award for speaking excellence and professionalism. Inductees are evaluated by their peers through a rigorous and demanding process. Each candidate must excel in seven categories: material, style, experience, delivery, image, professionalism and communication.

Terri is a “high content” speaker – Her approach is fresh, real-world, and her style is sassy and practical. Each presentation is loaded with street-worthy ideas, methods, and tips that men and women can use immediately to get results.

 

Terri and the entire Sjodin Communications team welcome the opportunity to learn more about the meeting or event you are planning. All programs can be customized to meet the needs of your organizations event, audience size, time requirements, schedule and level of experience

  • Small Message, Big Impact: The Elevator Speech Effect
  • Sales Speak – Next Generation – An Overview of the “Dirty Dozen” – Understanding the 12 Biggest Sales Presentation Mistakes and How to Avoid Them
  • How to Build Your Persuasive Case
  • The Scrappy Advantage… It’s About Choosing to Play Big!
  • Small Group Workshops – Presentation Skills Workshops are designed to help attendees learn how to build and deliver more polished and persuasive elevator speeches!

We recently had the pleasure of working with Terri Sjodin for a 1 ½ day Boot Camp. The immediate feedback from the group was very positive. Much more so than I would have expected from a group of seasoned high producers… The program was specifically designed for accomplished people and we all came away realizing how much better we could be. There is no doubt that Sjodin Communications can be very beneficial…
M. Michael Rooney, CFP, ChFC, CLU Senior Executive Vice President, AXA Advisors, LLC.

Whether you’re an executive presenting to a sales force or company shareholders, or an advisor presenting to prospects and clients, Terri Sjodin’s Small Message, Big Impact, will guide you every step of the way to build and deliver a brief and effective presentation. Her book will help you transform and clearly articulate your message so that you are confident with the content and your delivery… I find myself consistently referring back to this book whenever I am crafting a speech or talk… it’s a very practical resource for today’s busy professional.
Jennifer A. Borislow, CLU President, Borislow Insurance President, 2012 Million Dollar Round Table (MDRT)

“You wont find a more captivating, enthusiastic, humorous, and street savvy speaker than Terri Sjodin.”
Jessica Lawless, Assistant Director, Northwestern Mutual

“The importance of strong communication skills cannot be overstated in todays business world. Terri shows us how to enhance our ability to reach even higher goals through more persuasive communication.”
 Randy Quirk, President, Fidelity National Financial, Inc.

“Terri Sjodin delivers. While she came to us highly recommended, she definitely exceeded our expectations. Her presentation was the highlight of our event and comments heard from attendees included: Terri’s presentation was excellent. Not only did she give me some great ideas to help me be a better presenter, but I found it very entertaining as well. We would have Terri back again. Thanks for helping make our event a success.”
Lynda Svenson Green, Regional Development Officer, Smith Barney

Terri’s Client List Includes…

  • Allstate
  • Fidelity National Financial
  • Goldman Sacs 10,000 Small Businesses Initiative
  • John Hancock
  • Lincoln Financial Advisors
  • Mercury Financial
  • Million Dollar Roundtable
  • Northwestern Mutual
  • Pacific Financial Group
  • Smith Barney
  • Wells Fargo Home Mortgage
  • Woodbury Financial
Travels From:  California
City: Southern
$15,001 to $20,000

Biography

She is one of America’s most highly sought after female speakers and has trained and motivated thousands of people from all over the world. Her unique specialization is advancing the persuasive presentation skills of professionals. She is the author of the national bestselling book, Small Message, Big Impact (Penguin/Portfolio), which hit the New York Times Hardcover Advice & Misc. bestseller list, Wall Street Journal Hardcover Business bestseller list, and USA Today Money bestseller list.

She is also the author of the highly acclaimed book, Scrappy: A Little Book About Choosing to Play Big (Penguin Random House/Portfolio) which was just released in the Fall of 2016 and New Sales Speak – The 9 Biggest Sales Presentation Mistakes and How to Avoid Them (John Wiley & Sons).

Over 20+ years ago, Terri went into business for herself, building Sjodin Communications in Orange County, CA from a spare room in her home. Today, Terri’s clients include an impressive list of Fortune 500 companies, industry associations, and academic conferences. Her consulting practice has taken her from her house, to the US House of Representatives, where she has served as a keynote speaker and/or consultant for the US House of Representatives GOP Retreats addressing approximately 235 Congressmen and Women. This has led to additional invitations to present and coach leadership on The Hill on multiple occasions.

In July of 2012, Terri was inducted into the NSA Speaker Hall of Fame. Admission into the CPAE Speaker Hall of Fame is a lifetime award for speaking excellence and professionalism. Inductees are evaluated by their peers through a rigorous and demanding process. Each candidate must excel in seven categories: material, style, experience, delivery, image, professionalism and communication.
In June of 2007, Terri was named one of the top five Women in Business by the Orange County Business Journal at the distinguished WIB awards. This award is presented in recognition of exceptional professional accomplishments, including business success, contributions to industry, and the Orange County community.

Beyond her success as an entrepreneur and author, Terri is a frequent guest on radio and television talk shows throughout the country appearing on The Today Show, Bloomberg, CNN, CNBC, and many major network affiliates from ABC, CBS, and NBC, FOX, cable and radio.

In August of 1999, Terri received the prestigious CSP (Certified Speaking Professional) designation. Less than 12% of the 5,000 speakers who belong to the International Federation for Professional Speakers hold this professional designation.

Terri serves on the Orange County Board of Trustees for Olive Crest. Olive Crest is dedicated to preventing child abuse, to treating and educating at-risk children and to preserving the family one life at a time.
Terri graduated from San Diego State University with a Bachelors of Arts Degree in Speech Communication. Before forming her own company, Terri was a top sales producer with both The Achievement Group and Resource Dynamics.

Her combination of academic communication theory, field research, and practical street sales experience collected during thousands of coast-to-coast business presentations cast Terri in the leading role of advising today’s professionals on becoming more polished, persuasive presenters and adapting to the changing marketplace.
Terri is a “high content” speaker – Her approach is fresh, real-world, and her style is sassy and practical. Each presentation is loaded with street-worthy ideas, methods, and tips that men and women can use immediately to get results. Many consider Terri to be today’s sales professionals’ speech coach.

Presentations

(This can be a stand-alone special general session, breakout, or long program to follow the New Sales Speak keynote.)

Don’t just think of an elevator speech as a generic tool you use in chance moments-consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.

Perhaps you want to promote an idea, a project or a concept. Maybe you are looking to create a more intriguing presentation to sell a product or service that will help you access more challenging decision makers.

How do you sell, persuade or move people to action? What actually makes you a person of influence? A vital element in moving people to action and creating influence is your ability to build and deliver a thought provoking presentation.

From elevator speeches to formal sales presentations you can craft a more compelling message. One that is persuasive rather than just informative.

In this session the audience will gain an understanding of:

  • How to build and deliver an effective 3-minute elevator speech
  • How to develop a persuasive case outline for any length presentation
  • How to re purpose your existing presentation content to create a new message
  • The six most consistently effective arguments in today’s market
  • The 3 benchmarks of a great presentation
  • How to employ the elevator speech effect and more!

Clip from Terri Sjodin’s Program: Small Message, Big Impact

An Overview of the “Dirty Dozen” – Understanding the 12 Biggest Sales Presentation Mistakes and How to Avoid Them

(This program can be delivered in a keynote, short program, half-day or breakout session.)

What are the 12 Biggest Sales Presentation Mistakes people make and how do you avoid them? In this “must-attend” session, Terri will show you how to build and deliver a more polished and effective sales presentation – one that is persuasive rather than just informative. The focus will be on developing verbal communication skills for greater impact with clients, including how to develop a more creative style and hot tips on visual aids, body language, closing and more. Terri will share ideas and data from her national research study, The State of Sales Presentations 2020.

The audience will gain an understanding of:

  • The 12 biggest mistakes people make when presenting and how to avoid them
  • How to make your presentations persuasive rather than just informative
  • How to sell yourself through building and delivering a strong “case” for your message
  • How to present more effectively, whether one-on-one or one on one hundred
  • How to develop and maintain credibility and a dynamic, memorable presentation style
  • How to avoid “strange” body language and gesturing
  • How to channel fear and anxiety to work for you vs. against you when public speaking and presenting

Clip from Terri Sjodin’s Program: New Sales Speak

 

(This is a breakout session to follow the New Sales Speak keynote.)

Has your sales presentation become far too informative versus persuasive? In this breakout session, Terri will show you specific how-to’s for developing logical persuasive arguments in the body of your sales presentations, including strategies for handling objections. This is a roll-up-your-shirt-sleeves interactive session.

Clip from Terri Sjodin’s Program: How to Build Your Persuasive Case

 

(This is a popular breakout session to follow the “Small Message, Big Impact” material)

In today’s competitive market, it takes more than just showing up, more than persistence, more than just having a dream to reach your goals. Sometimes you have to roll up your shirt sleeves and get a little scrappy and creative to earn the right to be heard!

In this special session, attendees will get a sneak peek into Terri Sjodin’s new book, Scrappy: A Little Book About Choosing to Play Big (Penguin Random House August 2016). The American Heritage Dictionary defines “scrappy” as “…full of fighting-spirit.” The impetus of a scrappy mindset might begin when a person (insert you) has a specific goal with a specific challenge to circumvent, most likely within a certain time frame. Terri will share research, interview material and incredible stories from a variety of people from different industries who have pulled off seemingly impossible wins or achieved crazy, fun goals. This session will give you tactical ideas to help you execute on your vision of what you can accomplish… once you decide to get scrappy.

Clip from Terri Sjodin’s Program: The Scrappy Advantage… It’s About Choosing to Play Big!

Customized Small Group Workshops – Ready to Take the Next Step?

Their unique Presentation Skills Workshops are designed to help attendees learn how to build and deliver more polished and persuasive elevator speeches! Class sizes are limited to allow for more individualized attention, provide hands on training, and to focus on coaching business professionals to truly execute presentations that generate results!

(Note: The core skills learned in Terri’s workshops also help individuals to build and deliver presentations of greater length, for a variety of different business situations, and enhance overall leadership effectiveness.)

One Day Workshops

Program runs approximately 6 1/2 hours
8:30 am – 4:30 pm
(Maximum of 20 attendees per session)

This program includes a brief lecture-only seminar in the morning to review The 12 Biggest Sales Presentation Mistakes. Then the participants will be asked to deliver two different types of presentations in front of the group.

Each presentation will focus on further developing: stronger verbal communication skills, structure, building persuasive arguments, closing, style, humor and timing. Participants will receive coaching in a group environment, with specific feedback on areas for improvement. Videotaping is optional.

Areas of expertise

  • Effective Communication
  • Building a Persuasive Argument
  • Presentation Skills
  • The Elevator Speech
  • Delivering Better Results
  • Leadership
  • Great Content/Great Delivery

 

© 2022 Ro Morrison & Assoc.