At Generational Insights, Moore is part of a team that has become the leading voice on the impact of generational differences on sales, marketing, and management.
He combines the research of Generational Insights with his own professional experience to provide generational strategies and solutions for businesses, associations and corporations.
Tim has provided research and consultation on generational issues to hundreds of companies and professional groups, ranging from small businesses to multinational corporations, as well as major professional associations, for over 16 years.
If you want to know specific action plans to market to Baby Boomers, Gen X, Millenials and Geni, Tim can give you the tools to get you immediate results. His keynote presentations on selling, communicating and marketing to the generations, are some of the most interesting and current business insights available!
Insight and Impact
Tim –This was the best! I wish I had a video of each market segment you covered. I really appreciate your insight-it sure hit the mark. But hey, I am a Boomer bordering on Gen X, so you probably cannot trust anything I say
– Bill Laundon, Fuquay Varina NC Insurance
We had such a great time with Tim as well! He was fantastic, personally AND professionally! Thank you Tim so much for participating in our conference. The group loved your presentation and there is a buzz about including again next year.
– Nicki DeCurtis. Prudential Mortgage Capital Company
“Tim, what a great presentation! You know a presentation is informative and entertaining when over an hour passes by and you never look at your watch! I will use what you taught me today and know that without a doubt that it will increase the amount of business I do. Highest and best use of my time. Thank you!”
– Steve Jones. Director, Human Resources and Special Projects The Texas Society of CPAs
Generational Insight’s Audiences Have Included Members From…
Books written by Generation Insights
Keynote Speaker Timothy Moore is an accomplished author and speaker with over three decades of experience in marketing, sales, and training. He is the owner and principal of the sales consultancy DEAG Sales Training and is Editor of the on-line daily business magazine Carolina Business Connection in North Carolina’s Research Triangle region.
He has experience in sales and training spanning over thirty years with numerous Fortune 500 companies, including PepsiCo, Gillette, Dow Chemical, and L’Oreal USA and as an independent business owner.
Moore has written articles on sales and training and teaches classes and seminars in sales at universities and community colleges. He is a contributing author of the book, “Six Secrets of Sales Magnets”.
Tim holds a Bachelor of Arts degree from Elon University in North Carolina, where he served as student body president. He is a board member of the Elon University Alumni Association and a member of Who’s Who in American Colleges and Universities. Tim has lived in Cary, North Carolina since 1979 and is a member of many business and networking associations.
For decades financial services have focused on demographic groups that are now moving into and past retirement. The Matures (born 1945 and prior) and the Baby Boomers (born 1946 – 1964) are the generations that the financial services industry grew up with, and their client relationships were defined by traditional business models. Now, new generations who have different economic and cultural experiences are moving into age ranges that make them prime markets for investments, retirement planning, insurance, and other financial services.
The challenge for financial advisors today is to provide financial services and create new advisor-client relationships that match the expectations and experiences of the next generation of investors. New generational attitudes have surfaced in response to the Great Recession and its aftermath and advisors need to understand not only each generation’s characteristics but also each generation’s distinct anxieties and concerns prompted by the downturn.
Tim Moore understands the attitudes and expectations of the upcoming generations and what they expect from service providers. He has learned how they buy, how they value different types of information, what their definition of “expert” is and how they apply it to financial advisors, and what they want financial advisors to teach them. He understands their preferred methods of communications and what sales tools to use and how to use them effectively.
Tim provides tips, ideas, and examples for how to best court and serve each generation of client. His presentations are full of “take home value” content, even giving his audiences the words to use in specific scenarios.
For decades, financial services have focused on demographic groups that are moving into and past retirement, such as the Matures (born before 1946) and older Baby Boomers (born 1946-64). Now, new generations are moving into age ranges that make them the prime market for financial services.
Employers and managers need to understand the attitudes and expectations of each of the four generations so they can best work with each. The days of “treat everyone the same” are no longer with us; now we must accept the needs and desires of the individual.
This insightful and entertaining Plea and recommendations for best practices are shared.
This presentation can be highly customized to feature census data (where appropriate), company initiatives, company demographics, etc.
Quality employees are your organization’s most valuable resource. How do you find the best candidates, and how can you keep the ones you have? Who is on your ‘lifer list’? What are you doing to make sure they’ll stay?
Is it the right thing?
This presentation uses best practices across industries to show how today’s most competitive companies are competing for, winning, and retaining their top people. It breaks down the motivations of each of the generations of employees and illustrates how companies “in the know” are using those motivations to better attract and retain their talent.