Tony Hughes

Keynote Speaker | Sales Improvement Consultant | Bestselling Author & Award Winning Blogger

Modernizing the Way You Lead and Sell

Tony Hughes is an international keynote speaker with thirty years of sales leadership experience and holds personal and team sales records that have never been broken.

He teaches ‘modernized selling’ within the MBA program at the University of Technology, Sydney and is the #1 influencer for professional selling in Asia-Pacific. He is also a best selling author and writes for Top Sales Magazine and other publications and websites.

In 2016 Tony was twice awarded #2 Sales Blogger globally by Top Sales World and the Best Sales Blogger Awards. He is the most read LinkedIn Author on the topic of sales leadership and has more than 130,000 followers on LinkedIn Publisher of his blog and Tony’s first book has become a business best seller. His next book, COMBO Prospecting, is set for publication by AMACOMNew York in late 2017.

Tony is available for keynote speaking, delivering courses and workshops, or consulting to improve sales. With three decades of record breaking sales experience, Tony has also led business in the USA and Australia. His roles included Sales Director for public corporations and Managing Director leading the Asia-Pacific region for multi-nationals. Tony brings a proven track record in delivering results through strategy, methodology and disciplined execution.

Whether you need a speaker for your sales kick-off, sales and marketing conference, or perhaps a business breakfast where you are addressing a sales leadership audience; Tony can tailor an engaging presentation that educates, inspires and positively represents your brand.

Tony’s ‘out of the box’ keynotes include:

  • Advanced Social Selling in strategic Business-to-Business (B2B) selling
  • Everyone represents the brand; creating a sales culture in your organisation (view supporting white paper)
  • Evolution of professional selling (Should you fire half your field salesforce?) (Buy DVD now)
  • Creating value in complex selling: Solution Selling versus The Challenger Sale
  • Sales & marketing convergence (give your Marketing Manager a sales quota) (Buy DVD now)
  • How to succeed with technology-based transformation projects
  • How to sell your message and be memorable (winning pitches and presentations)

Tony delivered a one day program on modernised selling for our Risk Advisers and Financial Planners in three cities. The content was relevant and brilliantly delivered. We received very positive feedback at all levels and will be working with Tony again.
Jason Bamford, TAL Life Limited

Tony delivered a keynote and one-on-one coaching sessions at our customer CEO conference. He helped leaders understand the role of social media in building a strong personal brand to attract and engage staff, customers and stakeholders. He was incredibly well received and I can’t recommend him highly enough.

Brian Blacklock, National Sales Director, Australian Radio Network

Tony’s brilliant keynotes at our Customer Experience conferences have provided actionable insights that both entertained and informed delegates. He is always rated very highly!
Ian Collier, The Eventful Group


Tony has spoken internationally and clients including Oracle, IBM, LinkedIn, Autodesk, Orange, Eaton, SAP, TAL Life, SugarCRM, Findex Group, The Eventful Group, Peer 1 and others.

Travels From:  Alabama
$15,001 to $20,000


Tony is committed to elevating sales leadership and professional selling for a Better Business World. Professional selling is undergoing massive change and the way we sell to create ‘customer experience’ is the most powerful point of difference in competitive markets. All business is done at the speed of trust and sellers must therefore build strong personal brands and credible networks while leading with insight and value in every conversation.

The best sales results come when combining professionalism, integrity and value with technologies and tools that improve the efficiency and effectiveness of research, targeted pipeline building and execution of the sales process with effective combinations of outreach.

Tony comes from the real world with more than 30 years of elite sales performance as an individual contributor, sales leader and CEO. Whether your revenue issues stem from strategy or execution, process or methodology, skills or discipline; Tony can help enable the transformation of sales people and results. His unique concepts bring efficiency and clarity and he has helped clients earn contracts in excess of $100 million. He works with all the leading methodologies for managing complex sales and his first best-selling book is in its 6th printing with audio and eBook editions.


Areas of expertise

  • Leveraging the Power of Social Platforms
  • Sales & Marketing
  • Leadership
  • Managing Complex Sales
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