Melissa Agnes

Crisis Management Strategist

Turning Today’s Real-Time Challenges into a Winning Crisis Management Strategy

Travels From: Canada
City: Montreal


Melissa Agnes is a sought-after international crisis management keynote speaker. In 2015, Melissa gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Fluent in English and French, Melissa continues to travel the world speaking to organizations and audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, as well as a wide range of private and public companies, universities and non-profit organizations. She has had the honor of sharing the stage with members of the Ukraine government and the International Committee of the Red Cross.

A go-to source for the press, Melissa’s recent press coverage includes Forbes, WSJ, VIBE Magazine, USA Today and more. Melissa is also a regular guest on the leading morning radio talk show, CJAD, where she is referred to as “the official crisis manager of the Tommy Schnurmacher show”.

Melissa sits on the Board of Directors for the Online Reputation and Brand Protection Coalition, a non-profit organization dedicated to providing businesses with education, solutions, and advocacy to help them protect their reputations and brand online.

She is also the editor of the highly acclaimed crisis intelligence blog, and the host of the internationally recognized Crisis Intelligence Podcast. Published regularly and followed by government agencies and Fortune companies alike, her blog, videos and podcast provide insights to help organizations manage issues and crises in this modern era.

Melissa was named by CyberAlert as one of “the 30 top most influential bloggers in public relations”; and her blog was ranked sixth of the “60 of the best Public Relations blogs in the world” by Inkybee.

When she isn’t managing crises or speaking in front of an audience, Melissa enjoys adventuring around the world – usually on a sailboat – gardening, reading and sipping champagne in good company.


When crisis strikes, and you’re reaching for the company manual, it’s already too late. Building a thriving organization today involves many moving parts, but one issue that is often neglected is preparing for a real-world catastrophe that no one hopes for – and most prefer not to think about. In this presentation, Melissa Agnes helps organizations develop a crisis-ready strategy that really works. She teaches her audiences to think about – and prepare for – the unthinkable.

Participants will learn what it means to create a crisis-ready culture and walk away with actionable items to implement.

  • Discover the new landscape for crisis management
  • Prepare for what you need to expect, deal with, overcome – all the while managing the actual event that caused the crisis
  • Understand stakeholder expectations
  • Obtain actionable items you can add to your program to be crisis-ready
  • Identify the right people for your crisis management governance structure
  • Learn how to react and respond under pressure
  • Be prepared to create the story before it creates you
  • Develop your best crisis strategy and executable plan
  • Draft powerful messaging and effective communication

Most leaders of organizations have plans stashed somewhere on a shelf that address potential organizational crises, but few organizations have built anticipation of those crises into their culture. You can’t always prevent a crisis, but you can be prepared for it.

In this essential presentation for every organization, Melissa Agnes shows audiences how to make crisis prevention an integral part of their corporate culture.

  • Identify needs that must come from the top down
  • Develop effective internal escalation protocols that work
  • Train and develop your staff to know how to respond with comfort and competence
  • Understand the fundamental differences between the terms Crisis and Issue
  • Implement the necessary steps for a crisis-ready culture
  • Empower employees to be crisis-ready and customer-focused
  • Learn how to make crisis prevention an integral part of the corporate culture

One of the unspoken fears of every executive team is the adequacy of the response to the cyber-attack, the toxic leak, the rogue employee, or the incident that threatens the integrity of the organization. How does a company come back from a disease outbreak like Chipotle or a systemic failure like Volkswagen or Wells Fargo? Too many teams put off thinking about the unthinkable.

In this presentation, business teams learn today’s risks and how to prepare the entire organization to respond swiftly and professionally when disaster strikes. Through the examination of real-world case studies, learn actionable, implementable takeaways that will ensure your organization is crisis-ready.

  • Learn how to filter through the noise, and rise above it
  • Strategically leverage technology for today’s crisis management
  • Maintain control of communication and messaging during a crisis
  • Balance timeliness and accuracy in your crisis response
  • Incorporate issues management as an integral part of your daily process
  • Enable your team to know when and how to respond
  • Understand and meet stakeholder expectations in real-time
  • Develop a scalable, crisis-preparedness program

Every CIO knows today that his/her organization is one click away from a hack that could bring the financial integrity of the company down. And every IT team has spent time and money anticipating, preparing, and forestalling such attacks. But at a deeper level, every organization has to be ready to both support and respond to IT warfare with an organization-wide awareness and planning that few organizations understand, much less have accomplished.

In this presentation, discover what it takes to prepare the whole organization to shoulder the burden that the IT team currently bears.

  • Understand the impact of a cybersecurity incident
  • Create accountability for everyone during a cybersecurity crisis
  • Embed awareness and preparedness into the organization’s corporate culture
  • Develop company-wide communication and know how
  • Implement an internal escalation process that enables quick escalation, while mitigating the risk of unnecessary escalation
  • Identify the link (and difference) between an IT incident response plan and a corporate cybersecurity crisis management plan

Areas of expertise

  • Crisis Management
  • Communication
  • Cybersecurity
  • Social Media
  • Public Relations
© 2019 Ro Morrison & Assoc.